Healthy breakfast provider Oatbox closes $1.55 mln seed round

Oatbox, a Montréal supplier of healthly breakfast products, has raised $1.55 million in a seed-stage financing. The strategic investors in the round were not disclosed. Founded in 2014, Oatbox has created a subscription-based model for delivering new granola mixes and breakfast cereal bars directly to its customers. By the end of this year, it plans to significantly increase the company’s subscriber base in North America. Led by CEO Marc-Antoine Bovet, Oatbox will use the funds raised for marketing efforts, development of its product offering, increasing production capacity, and other priorities.


Oatbox(TM) Raises C$1.55MM in Seed Funding to Accelerate Growth in Breakfast Industry

MONTREAL, June 14, 2017 /CNW Telbec/ – Oatbox, a leader in the subscription-based delivery of healthful and nutritious breakfast products, is proud to announce it has raised C$1.55MM in seed funding. The amount raised from strategic investors will allow investments to support the company’s accelerated growth and to strengthen its position as a disruptor in the breakfast market.

Optimistic about the company’s growth prospects, Oatbox founders are confident that this funding will help in attaining the company’s strategic goals. “This major investment will allow Oatbox to remain at the forefront of breakfast trends and to offer its customers more products adapted to the their lifestyle. By the end of 2017, we plan to significantly increase our active subscriber base in North America, and everything is now in place to achieve this objective,” explains Marc-Antoine Bovet, CEO and co-founder of Oatbox.

The funding will go towards reinforcing the company’s marketing efforts, accelerating its growth, perpetuating its conquest of North American markets, pursuing new product research and development to increase its product offering, as well as financing the purchase of new equipment in order to increase production capacity.

Enthusiastic investors who strongly believe in Oatbox’s potential
The support from its investors with strategic expertise in marketing, public relations and food distribution, will allow Oatbox to achieve more rapidly its ambition whilst solidifying its status as the reference of the breakfast industry.

“Our investors bring us much more than monetary support – we now benefit from the expertise of a group of mentors with complementary skills who guide us to ensure Oatbox’s success. This is a significant agreement that aims to improve the competitiveness of our company in the breakfast market,” explains Pierre-Luc Laparé, CFO and co-founder of Oatbox. The investors’ financial contribution is explained by the company’s strong growth, their confidence towards the entrepreneurs who manage it, and by Oatbox’s positioning as an innovator in a high-potential niche market.

Via its monthly subscription model, Oatbox delivers two new granola mixes and breakfast cereal bars, directly to its customers’ doors. Since its creation in 2014, the company has experienced rapid growth in paid subscribers and attracted a loyal customer base, delivering hundreds of thousands of boxes of healthy and delicious breakfast each month.

About Oatbox
Established in November 2014 in Montreal, OatboxTM is a leader in the breakfast industry that offers the home delivery of healthful and tasty products to its subscribers across North America. The company develops and delivers two new granola mixes every month, made of seasonal ingredients, most of which are also organic, as well as certified gluten-free, lactose-free and nut-free protein breakfast bars. Since April 2017, Oatbox offers a corporate solution, “Oatbox for Business”, a turnkey breakfast solution to help companies be leading forces of workplace culture.

For more information, visit

For further information: interview requests and photos, please contact: Genevieve Di Tiello, Communications and media relations coordinator, 514-924-4362,

Photo courtesy of Oatbox