RTM startup Betterez wins strategic investment from JetBlue

Toronto reservations and ticketing software platform Betterez Inc has raised a strategic investment from JetBlue Technology Ventures (JTV), the venture capital arm of JetBlue Airways Corp (NASDAQ: JBLU), a U.S. discount airline. No financial terms were released. The deal follows the company’s seed financing in March, led by the venture fund of Amadeus IT Group. Launched in 2011 by CEO Tal Shalit, Betterez helps modernize bus and motorcoach operators by digitizing their businesses and introducing online booking, mobile ticketing and e-commerce. It said the JTV partnership will support continued growth and innovation.


Reservations & Ticketing Management Startup, Betterez, Announces Strategic Investment by JetBlue Technology Ventures

August 01, 2017

NEW YORK–(BUSINESS WIRE)–Betterez, a startup that is quickly becoming North America’s leading Reservations & Ticketing (RTM) platform for bus and motorcoach service providers, today announces a strategic investment by JetBlue Technology Ventures (JTV), the venture capital subsidiary of JetBlue (NASDAQ:JBLU).

Launched in 2011, Betterez works with companies across the globe to transform the ground transportation experience. Its next generation RTM platform helps operators modernize their ticketing systems, grow business and run operations more efficiently. Currently numerous bus and motorcoach providers in several countries around the world have moved into the digital age, thanks to the technology provided by Betterez.

“The strategic investment by JTV and our recent impressive growth signals that the ground transportation reservations and ticketing industry is in need of modernization,” says Tal Shalit, founder & CEO, Betterez. “The participation by JTV, in addition to a recent investment round from Amadeus Ventures – the travel venture fund of Amadeus IT Group – and industry veteran Mr. Donald J. Carty, former chairman and CEO of American Airlines, position us well for further growth and innovation.”

Launched in February 2016, JetBlue Technology Ventures invests in, incubates and partners with early stage startups at the intersection of technology and travel. In addition to financial investment, JTV brings deep domain expertise in the travel technology ecosystem to Betterez.

“Tal Shalit and his team have years of experience in the transportation industry starting in aviation and moving into ground transportation,” said Bonny Simi, president of JetBlue Technology Ventures. “With a single flexible platform, Betterez is transforming the bus and motorcoach industry by digitizing their businesses and bringing online booking, mobile ticketing and e-commerce to an industry ripe for innovation. Eventually we can imagine seamless booking and connections between airlines and ground transportation providers.”

About Betterez

Betterez, founded in 2011, is a next generation Reservations & Ticketing Management (RTM) technology company focused on helping motorcoach, tour and multi-use ticketing Operators grow their businesses, and run operations and finance more efficiently. For more information, visit: www.betterez.com.

About JetBlue Technology Ventures

JetBlue Technology Ventures invests in, incubates and partners with early stage startups at the intersection of technology and travel to improve the entire travel experience. The company prioritizes investments that advance the customer-centric journey; technology empowered customer service; the future of operations and maintenance; revenue management, sales & distribution; and new regional transport ecosystems. Founded in 2016, JetBlue Technology Ventures is a whollyowned subsidiary of JetBlue (NASDAQ: JBLU) and is located in Silicon Valley, Calif. For more information, visit JetBlueVentures.com.

Sharon Lassman

Photo courtesy of JetBlue Airways Corp