Tattoo-related digital hub Tattoodo has raised $2.5 million in funding. The investors included Jimmy Maymann, president of AOL Content and Consumer Brands and Tom Ryan, CEO of Pluto TV.
Copenhagen, February, 2015 – Tattoodo, a digital hub for all things tattoo-related, announced today that a group of prominent leaders in the tech industry have made an investment of $2.5 million in the company while also taking on advisory roles. These well-known entrepreneurs include the likes of Jimmy Maymann (President of AOL Content and Consumer Brands), Tom Ryan (CEO, Pluto TV), Jake Nickell (CEO, Threadless), Rene Rechtman (International President, Maker Studios) and other major executives. This prestigious group of investors is a clear sign of the growing mainstream popularity of tattoos and tattoo culture along with the potential Tattoodo has to tap into this thriving market.
All bring their own unique insight to the company like Tom Ryan who co-founded PlutoTV, the fast-growing over-the-top television service. Among other notable investors and advisors include Jake Nickell, founder and CEO of the ecommerce artist community, Threadless, Jimmy Maymann, who brings extensive experience in digital advertising and new media strategy as current President of AOL Content and Consumer Brands, and Rene Rechtman, who comes with extensive experience in international media and technology as the International President of Maker Studio. Each member provides deep insight for Tattoodo as they work to extend the brand to reach every kind of user interested in tattoos.
Tattoodo is an online lifestyle outlet and marketplace that aims to serve as a one stop shop for the tattoo industry. The site connects users through its interactive platform which uses content, powerful visuals, and artist interviews in order to inspire anyone interested in tattoos, with a special focus on those who are new to the community. In addition, Tattoodo features a marketplace where users can work with artists in order to find the perfect design by submitting an idea and receiving feedback and drawings. The simplicity of the communication between artist and client allows for Tattoodo to have a fluid customer experience.
“We’re aiming to be the online home for not just tattoo-centric people, but those who have never even thought about entering into this permanent commitment as well,” said Mik Thobo-Carlsen, Executive Chairman and Co-Founder of Tattoodo. “I believe that with the track records of our club of investors in advertising and creative, they can really help us get to that next level where we can reach people who were never even involved in the tattoo community. These guys are always one step ahead of the curve and I’m honored and excited by this talented and diverse group of corporate leaders who have recently invested in Tattoodo. Their knowledge and experience will be invaluable in the company’s efforts to grow and expand its user base and offerings.”
Tattoodo’s large growth over a short span of time is an example of how the global trend of tattoos is becoming more popular in all types of communities. Tattooing is the sixth fastest growing market in the retail industry with roughly 30% of Americans going under the needle. In light of this, the group of tech leaders are well positioned to help Tattoodo take advantage of the growth in the market.
“I was impressed by Tattoodo’s approach to building a massive global community for tattoo culture,” said Ryan. “Thanks to their open platform, strong social marketing and partnerships with some of the biggest tattoo artists and influencers, Tattoodo has strong momentum and is the leader in a nearly untapped market with huge potential.”