Anthemis Group leads $6.5 mln round for Trov

San Francisco Bay area-based Trov, which helps people organize and protect their possessions, has secured $6.5 million in funding. Anthemis Group led the round. In addition to the funding, Ken Rudin, director of analytics at Facebook and Sean Parker Sean Park, founder of the Anthemis Group, have been named to Trov’s board of directors.


SAN FRANCISCO–(BUSINESS WIRE)–Trov, a company that’s helping people easily organize, value and protect the things they own, closed a financing round of $6.5M, bringing its total funding to $13.3M.

“With this capital, we can accelerate the development of technology that will help people take advantage of the information about their things, eventually connecting them to a whole new way to insure,” said Scott Walchek, Founder and CEO of Trov.

In addition to the financing, the company strengthened its board of directors with the addition of Ken Rudin, Director of Analytics at Facebook, and Sean Park, founder of the Anthemis Group, a venture investment firm headquartered in Geneva, Switzerland, which led the round.

“By connecting people to the information about their things and surfacing valuable ways for them to use that data, I think Trov is going to become a ‘must-have’ lifestyle app,” said Ken Rudin, Director of Analytics at Facebook. “I’m genuinely excited to help them grow.”

“Trov is a tremendous addition to our global portfolio of disruptive, digitally-native financial services companies,” said Sean Park, founder and chairman of Anthemis Group. “We believe Trov’s impact in the insurance sector will be significant, driving fundamentally new business models and underwriting approaches based on contextually rich data about personal possessions.”

Trov is currently in public beta and is available for free on iPhone in the US and Australia. You can download Trov on the App Store or visit to be notified of the Android version when it becomes available later this quarter.

About Trov
Trov (pronounced trove) helps people do more with the things they own by connecting them to information and insights about their things. With Trov, people can easily reference receipts and other important information, track the market value of their things and connect to opportunities to insure. Powered by unique technology and integrations with world leading databases, Trov makes collecting information about purchases easy and automatic. All the information in a Trov is owned by the user, kept securely in the cloud and is privately accessible on a mobile device.

Trov is privately funded and headquartered in the San Francisco Bay Area. For more information, visit and follow Trov on Twitter @mytrov.

Correction: A previous version of this report incorrectly spelled Sean Park’s name. The report has been updated.