ApexEdge takes in $4m seed

Miami-based ApexEdge, a subscription management platform for banks, fintech and credit unions, has raised $4 million in seed funding.

Miami-based ApexEdge, a subscription management platform for banks, fintech and credit unions, has raised $4 million in seed funding. The investors include Florida Funders.


MIAMI, FL (January 19, 2022) Florida Funders, recognized as the top VC in the Southeast region by Pitchbook, announced today its investment in ApexEdge, a white-label subscription management platform built for banks, fintech, and credit unions that empower its customers to cancel subscriptions and negotiate bills with service providers.
Florida Funders has invested in ApexEdge’s $4MM seed round from the Florida Funders’ Fund 2, LLC., supporting ApexEdge’s efforts to enhance talent acquisition and automate its services. Also participating in the round is the Florida Institute (Institute for Commercialization of Florida Technology).

Headquartered in Miami, ApexEdge is currently working with leading institutions including Intuit, MetLife, NerdWallet and others to offer subscription management and financial advocacy solutions to empower its customers to cancel subscriptions and lower their wireless, internet, or other home service bills through bill negotiation. In turn, ApexEdge helps these institutions increase customer engagement, overall customer satisfaction, and revenue.

“Canceling subscriptions and reducing bills is inconvenient and time-consuming for everyone,” says Tom Wallace, Managing Partner at Florida Funders. “ApexEdge solves a very important problem by offering enterprise solutions that can positively impact Americans’ overall financial well-being. Florida Funders is proud to support ApexEdge as we see the adoption of its services across industries helping its customers save money and reduce unnecessary stress.”

“We’re excited to have Florida Funders support,” explained Steven McKean, CEO and Co-Founder at ApexEdge. “The subscription economy is showing no signs of slowing down. ApexEdge is simplifying things while providing value to financial institutions. We couldn’t think of a better time than now to focus our efforts on helping people live healthier financial lives and enabling financial institutions to deepen their customer relationships–it’s a win-win for everyone.”

Earlier today, Intuit’s Mint announced its partnership with ApexEdge’s Billshark to offer users an easy way to negotiate bill and subscription costs. BillShark, a fast bill negotiating service, is the first product to be launched and has been a stepping stone for ApexEdge to build up traction, credibility, and trust to sell its offerings to larger financial institutions. Billshark is backed by Mark Cuban.

Florida Funders is constantly and actively looking to grow and add investors to their network. They have fully deployed their Fund 1 and are hard at work seeking new investment opportunities for Fund 2.

For more information on Florida Funders, please visit floridafunders.com. Keep up with the latest news from Florida Funders on Facebook, Twitter, and LinkedIn.

About Florida Funders, LLC
Recognized as the top VC in the Southeast region by Pitchbook, Florida Funders is a hybrid of a venture capital fund and an angel investor network that discovers, funds, and builds early-stage technology companies in Florida and beyond. In order for Florida to evolve from the Sunshine State to the Startup State, we ensure there is as little friction as possible in the ecosystem, that investors have access to meaningful deal flow, and entrepreneurs have access to a wide range of accredited investors, capital, and experience. Florida Funders educates our community of investors, provides transparency during the funding process, fosters communication across the ecosystem, and empowers the strategic relationships that drive investments. Our team is composed of serial entrepreneurs, venture capitalists, and experienced angel investors singularly focused on uncovering Florida’s next breakout technology companies. To learn more, visit www.floridafunders.com.