Knowledge Networks Inc., a VC-backed provider of research to media and advertising companies, yesterday announced its acquisition of Dimestore Media, which helps measure the effectiveness of digital advertising through surveys.
Dimestore Media was founded in 2008 by Scott Cohen and David Moore, who previously co-founded online ad network 24/7 Media, which later merged with Real Media. Knowledge Networks has raised an undisclosed amount of funding from Alloy Ventures, Maveron, Meritech Capital Partners, Oak Hill Venture Partners and Oak Investment Partners.
I caught up with Knowledge Networks' CEO Simon Kooyman to get his take on the Internet advertising market and understand how market research is driving today's corporate decision-making. Get Q&A after the jump...