Last week, a couple of readers lambasted me—well, politely lambasted—for interviewing an unproven entrepreneur.
I took notice. And I want you all to know I appreciate where the criticism stems from. After all, the conventional wisdom among Silicon Valley investors is that serial entrepreneurs are more backable than fledgling company founders. Most of the VCs I hear from—not all, but most—tell me they like repeat entrepreneurs. They like it when the founder has experience in the trenches, so to speak, and has proven himself or herself in the past.
If this is indeed the case, I thought it would behoove me to get the perspective of one such entrepreneur. I did. His name is Diaz Nesamoney, founder of San Mateo, Calif.-based Jivox Corp., a provider of online video advertising services. Nesamoney already has two successful ventures under his belt. In 1993, he founded Informatica Corp. (NASDAQ: INFA), which raised