Lauren Jane Heller

Raising a Series A takes a lot more than many entrepreneurs think, Lauren Jane Heller, director of communications at Real Ventures, writes in a PE Hub Canada feature article. While the seed round is about validation, the Series A is about scale, she notes. But how does a company know that it’s time to raise a Series A and what's best way to ensure success? Heller asked several Canadian founders for the best advice they got as they prepared to raise millions.