Hootsuite Inc, a Canadian company that describes itself as the world’s most widely used platform for managing social media, is exploring a sale that could value it at more than US$750 million ($968 million), sources told Reuters. A sale would allow Hootsuite’s venture capital backers to cash out at a time when cyber security and privacy concerns make social media analytics companies more popular with corporate clients. Hootsuite’s investors include Accel Partners, CIBC Innovation Banking, Insight Venture Partners and OMERS Ventures. Vancouver-based Hootsuite, founded in 2008 by CEO Ryan Holmes, is working with investment bank Goldman Sachs Group Inc on an auction process, the sources said.