Automated investing startup Composer raises $6m in VC funding

• Other investors in the round were First Round Capital, AVG Basecamp, Draft Ventures and Not Boring Capital
• This latest financing brings Composer’s total tally to more than $11 million
• Left Lane invests in high-growth internet and consumer technology companies

Composer, a Toronto-based automated investing platform based on logic and data accessible to retail investors, has raised $6 million in additional financing. Left Lane Capital led the round, with participation from First Round Capital, AVG Basecamp, Draft Ventures and Not Boring Capital.

This latest financing brings the company’s total tally to more than $11 million. Composer was launched in November 2021.

“During the lengthy recent bull market, many individual investors entered the marketplace for the first time and saw quick success, unfortunately, and especially for newer investors, it was easy to confuse luck with skill,” said Benjamin Rollert, CEO of Composer, in a statement. “With inflation now at a 41-year high, the same investors then experienced one of the worst periods for stocks and bonds in history and illusions were shattered. Investors are taking a sober look at their strategies and are increasingly thinking about how they can invest more intelligently going forward, that is where Composer comes in.”

“The no-code interface on Composer opens up the world of algorithmic trading to retail traders—previously prohibited by coding ability and data costs. Retail traders can now easily design, back test, and auto-execute trade algorithms within the platform based on their own set of dynamic logic and triggers,” said Harley Miller, a founder and managing partner of Left Lane. “The product is highly robust, and has the opportunity to become a de-facto retail platform for active portfolio management and beyond, as self-directed investing continues to grow in demand and popularity.”

Based in New York, Left Lane invests in high-growth internet and consumer technology companies.