Ayeah Games Inc., a Boston-based developer of “social reality games,” has raised an undisclosed amount of seed funding from groups like Lead Dog Ventures and Eureeka Ventures.
Ayeah Games has closed a round of seed funding provided by a small group of prominent angel investors and micro-cap venture capital firms. Concurrently, the Boston-based company has introduced “social reality games,” which combine social networking, current events and breaking news to deliver a highly interactive entertainment experience.
Ayeah Games is founded by Doug Levin, a serial entrepreneur and founder and current Board of Directors member of Black Duck Software, a Waltham, Mass.-based company that helps its customers evaluate appropriate use of open source software in conjunction with developed and deployed software applications.
“Ayeah Games is about real people and real events and capitalizes on the rapid adoption of Twitter, Facebook and other social media platforms,” said Levin. “In many ways, Ayeah is building on the immense popularity of existing online gaming environments, which are easy to use and encourage interaction among friends. By adding in the gossip we all love in our daily lives, Ayeah’s experience will be even more viral.”
Casual social games are typically browser-based applications with social networking components such as access to one’s friends list, “wall” and status updates on Facebook. Unlike most existing games, however, Ayeah Games places users at the intersection of media trends and breaking news, allowing them to interact with others in real-time and see how the day-to-day events impacts their lives.
According to conservative estimates from Screen Digest Reports, the social games market surged to be worth $639 million in 2009, up from $76 million in 2008. The market is forecasted to be worth $1.5 billion in 2014.
Initial investors in Ayeah expressed their resounding support for Ayeah’s business model and prospects:
“I’m very excited about the prospects for Ayeah Games,” said John Landry, a Boston-area ‘Super Angel’ and founder of Lead Dog Ventures. “Ayeah’s vision and capabilities in developing a new segment in the casual social games space are very impressive.”
“Doug Levin is a visionary and a great CEO,” said Janpieter Scheerder, general partner of Eureeka Ventures. “With his execution and operational skills he will take Ayeah into the casual social games space and it will emerge a winner.”
About Ayeah Games
Ayeah Games, Inc., in Boston, is an interactive entertainment software company. Founded in 2010, the Company develops, publishes, and distributes interactive social reality software for personal computers, wireless devices and the Internet. www.ayeahgames.com – Twitter @ayeahgames