B2B Platform Insightera Secures $6.5 Mln

Insightera said on Friday that it has closed $6.5 million in funding. Investors were Lightspeed Venture Partners and Opus Capital. Existing seed investor Glilot Capital also participated in the round. Headquartered in San Mateo, Calif., Insightera is a B2B platform.


June 28, 2013 12:00 ET
SAN MATEO, CALIFORNIA–(Marketwired – June 28, 2013) – Insightera, the first learning B2B personalization platform secured $6.5 million in venture capital funding to add real-time targeting and machine learning to the marketing mix. This round of funding reinforces Insightera’s solution for the resounding shift in the industry, where digital marketing channels become the primary battlefield for customer acquisition. Lightspeed Venture Partners and Opus Capital as well as existing seed investor Glilot Capital, have rallied behind Insightera’s platform with funding.
Insightera boosts conversion rates and accelerates customer acquisition by engaging inbound prospects in real-time, based on digital body language and customer journey. This supports marketers’ content strategy by automatically learning what prospects want to see, even while they are anonymous. With Insightera, marketers auto-engage their most valuable visitors with the best-matched content.
“With the proliferation of data sources and digital touch-points the marketing playbook is changing,” said Mickey Alon, Insightera CEO and Co-founder. “Insightera harnesses CRM data and digital body language, turning insight into action in real-time, accelerating customer acquisition.”
“We actively seek out companies developing innovative technologies,” said Dan Avida, General Partner at Opus Capital. “Insightera’s technology provides great value to its users by optimizing the communication with website visitors, leading to a significant increase in conversion metrics.”
David Gussarski, Partner at LightSpeed Venture Partners added: “The recent acquisitions of ExactTarget, Eloqua as well as Marketo’s successful IPO prove that marketing technology is key for accelerated growth. We believe Insightera’s real-time technology will push digital marketing to the next phase.”
Insightera’s new board of directors will include David Gussarski, Dan Avida and Arik Kleinstein.
About Insightera
Insightera is the first learning B2B personalization and targeting solution. Insightera helps marketers capitalize on their existing assets by personalizing onsite experience based on real-time discovery of prospects’ industry, organization, location and digital journey. By using machine-learning Insightera continuously improves ROI, auto-tunes campaigns and adjusts content accordingly for both known and anonymous prospects. Insightera’s software works with any CMS, using any content, requiring zero IT. Insightera was founded in 2009 and is headquartered out of San Mateo, California.
About Lightspeed Venture Partners
Lightspeed Venture Partners is a leading venture capital firm with over $2 billion of committed capital under management and investment professionals and advisors in Silicon Valley, India, Israel and China with Lightspeed China Partners. Over the past two decades, Lightspeed partners have backed more than 200 consumer, enterprise and cleantech companies, many of which have become leaders in their respective markets, including Blue Nile, Brocade, Ciena, DoubleClick, eHealth, Flixster, Fusion-io, Informatica, Kosmix, LivingSocial, Lucky Pai, Nicira, Playdom, Pliant Technology, Provigent, Riverbed Technology, Solazyme, TutorVista, Virsa Systems, Waveset, and XtremIO. www.lsvp.com
About Opus Capital
Opus Capital is an early-stage venture capital firm with more than $1 billion of capital under management, investing in committed, high integrity entrepreneurs building market-leading technology companies. The team leverages over 60 years of operating experience at companies such as Apple, AOL, Decru, EFI, Juniper Networks, Nike, Nokia, Radius and UUNet. Opus Capital has participated in the successful outcomes of more than 80 companies (including 50 IPOs) in the U.S. and in Israel including Adaptec, AirGate PCS, BlueNile, Brocade, Ciena, DoubleClick, Electronics for Imaging, FedEx, Genesys, Harmonic, Informatica, Kidaro, and Vantive. Opus Capital is headquartered on Sand Hill Road in Menlo Park, California. For more information, visit www.opuscapital.com.
About Glilot Capital Partners
Glilot Capital Partners is an Israel based venture fund that offers seed and early stage investments. Glilot focuses on accelerating the success of promising Israeli startups in the areas of software, cyber and IT security, Internet, and mobile applications.