Backed by Mission, Maveron & Emergence, Zui.com Launches

KidZui, the developer of an Internet browser for kids, has launched its Zui.com search engine for kids aged 3 to 12 years old. The site is backed by $2 million in financing from Mission Ventures, Maveron, Emergence Capital and Scholastic Corp. The company sealed $1 million this spring, and grabbed $1 million last fall. KidZui is based in San Diego, Calif.

PRESS RELEASE
KidZui, the leading developer of the award-winning Internet browser for kids, today announced the launch of ZUI.com, the revolutionary search and exploration engine for kids ranging from 3 to 12 years of age. ZUI.com’s unique highly visual user-interface delivers a graphical collage of websites, YouTube videos, games, images and suggested related search terms to its users, who to date have been an underserved audience. All content is powered by ZUI.com’s library of over 5 million parent and teacher approved websites, videos, and images.

ZUI.com also marks one of the world’s first Internet experiences for kids where their curious exploration of video, games and web-based text can be shared with their parents, through ZUI.com’s unique ability to utilize the social graph provided by Facebook. For generations, kids could consume media through channels such as broadcast and cable television with no direct ability of their parents to connect with this behavior. Through ZUI.com’s utilization of Facebook’s connectivity, parents can now engage with their kids’ ongoing interests. Kids safely use ZUI.com and they can easily share the content they love with their parents who are using Facebook.

Powering the launch of ZUI.com, KidZui announces that the Company has raised an additional $2 million dollars of equity; $1M raised this past spring, following a $1M raise late last fall. Backers include Mission Ventures, Maveron and Emergence Capital. Other previous investors include Scholastic Corporation, the world’s largest publisher and distributor of children’s books and a leader in educational technology and e-commerce.

Expanding on the foundation of KidZui’s downloadable browser for kids, which launched in 2006 and served as a gateway into the Internet, ZUI.com delivers over 9000 kids-topics available online through any Web-based browser as well as Apple or Android mobile devices. Today’s kids are spending their leisure time online playing casual games, and use Google’s YouTube in a way that it becomes, in effect, what was once a television channel. ZUI.com has filtered the appropriate online game content and video content available on YouTube for young Internet consumers. Free to parents and their kids, ZUI.com is supported by sponsorship and advertising from leading family-friendly Brands, a model that is similar to traditional television entertainment for children.

“ZUI.com has created a Google-like experience for kids, with a unique ability to connect kids and their parents,” said Cliff Boro, CEO and Founder of ZUI.com’s parent company KidZui. “We founded KidZui with a passion to make the Internet big, fun, and safe for kids – and to empower children’s natural curiosity. With the launch of ZUI.com, we are excited to make it easier than ever for kids to have a great Internet experience, while also giving parents a new way to stay connected to their children’s Internet experiences. Perhaps only in ZUI.com, through our suggested search terms – Justin Bieber is only a few clicks away from Mozart.”

KidZui is based in San Diego, California.

About KidZui
Founded in 2006, KidZui first developed the award-winning Internet browser for kids and now powers the Internet search and exploration engine to drive kids in their quest for curiosity, ZUI.com, which launched in August, 2011. To date, KidZui has over one million child and parent users and ZUI.com provides kids the ability to search for their favorite games, videos and websites focused on the subjects that they are most curious about. The company was awarded with the Editor’s Choice Children’s Technology Review, the Parents Choice Award, and the Wired Safety Best of the Web Award. KidZui is a privately held company and is backed by Mission Ventures, Maveron, Emergence Capital Partners, First Round Capital, and the Scholastic Corporation. The company is headquartered in San Diego, California.