Base10 adds Zeoli as principal

Chris Zeoli was previously a principal at SignalFire for two years. At Base10, the firm is investing from its second fund.

Early-stage investor Base10 Partners, which has raised more than $250 million for its second fund, has added Chris Zeoli as a principal.

Zeoli announced the move on Twitter.

Prior to joining Base10 in San Francisco, Zeoli was a principal with SignalFire for two years and was with Insight Partners before that.

At Base10 Partners, he joins co-founding managing partners Adeyemi “Ade” Ajao and TJ Nahigian and principal Rexhi Dollaku on the firm’s investment team.

Zeoli makes the move while a statewide shelter-in-place order is in effect. But he said, having known some of the Base10 team for more than five years, the transition to working from home has been smooth.

“I definitely did not anticipate starting remotely or for an extended period,” he told Venture Capital Journal. “Thankfully, the firm has invested a lot in software infrastructure, processes, and has a variety of SaaS tools and workflow (Zoom, Slack, Affinity, GSuite, Notion, etc.) that has made getting up to speed remotely very manageable.”

At Base10, Zeoli will focus on applied automation, SaaS, fintech and payments, and other vertical software.

Base10 Partners was founded in 2017 and invests in software companies using AI and machine-learning technologies to automate old-school industries, such as transportation, HR, construction and logistics.

Zeoli said the firm continues to see a lot of innovation in such real economy sectors as shipping and logistics, food service and delivery and healthcare.

Base10 portfolio companies includes Pill Club, a Redwood City, California, marketplace that automates the process of individuals obtaining access to birth control, and Ethos Lending, a San Francisco company that focuses on the mortgage-lending business and aims to simplify the paperwork and signing required of loans.

The firm has raised more than $250 million from 73 LPs for its second fund, according to a regulatory document earlier this year. Its inaugural fund closed on $180 million.