Beast Brands scores over $3m Series A

Nashville-based Beast Brands, a creator of personal care products, has raised over $3 million in Series A funding.

Nashville-based Beast Brands, a creator of personal care products, has raised over $3 million in Series A funding. Callais Capital Management led the round with participation from other backers that included Sand Hill Angels and Capital Innovators.

PRESS RELEASE

NASHVILLE, TN, July 7, 2020 – Beast Brands announced today that they’ve closed a Series A fundraising round of over $3 million. The round is led by New Orleans-based investment firm, Callais Capital Management, and includes investment from Sand Hill Angels and Capital Innovators, where Beast Brands previously participated in their accelerator program.

Beast Brands creates personal care products “for Beasts of all kinds.” Made in the USA, the brand formulates their all-in-one products from shampoo and conditioners to soaps and lotions with natural, intense botanicals that make bodies feel good. Each formula features energizing properties, sustainably sourced ingredients, and stimulating scents including eucalyptus, ginseng, green tea, and more. The Nashville-based brand is dedicated to making the earth a better place through environmentally friendly practices, including their reusable, infinitely recyclable Beast Bottle. Their products are vegan, cruelty-free, and help people feel fantastic in their own skin.

Despite the COVID-19 pandemic, which has sidelined many companies seeking investment, Beast Brands was able to move forward and close their fundraising round thanks in part to their continued growth during this challenging time. This includes 220% growth in hero SKUs such as their Wash for Everyone and Bar Soap, essential products during a period of increased focus on personal hygiene.

“We are thrilled to partner with Callais Capital,” says Beast Brands Founder and President, John Cascarano. “This investment will allow us to focus on product improvement and marketing. We will be offering more reduced plastic and reusable packaging, more natural formulas, and more products aimed at a whole range of Beasts. We also want to highlight our ‘don’t just say, but do’ ethos when it comes to being active in the community, through giving back with 1% For The Planet and other charities.”

After US Women’s World Cup Champion and Olympian, Kelley O’Hara, joined Team Beast as their VP of Brand Engagement & Product Strategy in 2019, the brand doubled down on their sustainability focus (Kelley attended Stanford University, where she studied science, technology and society with a focus in environmental engineering). She is leading the charge with delivering best-in-class products that do not compromise ingredients, and further building a brand rooted in equality and inclusion as she helps steer Beast into the unisex market.

“At Callais Capital, we are always looking for brands with great energy,” says Mark Graffagnini, Partner at Callais Capital. “We appreciated Beast Brands’ consistent growth, their brand positioning, and especially the experience and qualifications of the management team. The brand has exceeded in the men’s sector, and we are happy to support their growth in the ‘beasts of all kinds’ space. Our experience helping companies scale and navigate large exits will help round out the team’s natural talents at growth.” Mark Graffagnini will join the board of directors as a result of the investment.

Since 2015, Beast Brands has been steadily growing. In 2016, NYU professor and dermatologist Dr. Michael Lorin Reed joined as an advisor, and their “Tame the Beast Extreme Yawp All-in-1 Wash” launched and quickly earned a #1 New Release badge on Amazon. The following year, Beast Brands graduated from The Brandery, a nationally ranked startup accelerator. In 2020, Beast Brands’ Wash for Everyone won a Men’s Health Grooming Award. For more information, please visit GetBeast.com or @TameTheBeast on social media platforms.

About Beast Brands: Beast Brands creates personal care products for Beasts of all kinds. Their all-in-one body washes, shampoos and conditioners, soaps, lotions, and shaving supplies feature stimulating scents derived from all-natural, intense botanicals you can feel—good stuff from the earth, like eucalyptus, ginseng, guarana, green tea, pomegranate, bakuchiol, and moringa.

Based in Nashville, Tennessee, Beast Brands is dedicated to making the earth a better place through environmentally-friendly practices (check out their reusable, infinitely recyclable Beast Bottle and sustainably-sourced ingredients), and products that help people feel fantastic in their own skin. Their products are vegan, cruelty-free, and produced in the U.S.A. with locally and globally sourced ingredients.

About Callais Capital Management
Callais Capital Ventures is a Louisiana early stage venture capital firm . The Callais team leverages their background in entrepreneurship, investing expertise, and deep roots in a market underserved by institutional investors, to identify high-growth opportunities and top management teams in need of capital. They draw from four generations of business insight, a distinguished network of professionals and deep board experience across industries to source, scale mentor, and strengthen startups and founders. Callais Capital Management is a Registered Investment Advisor. For more information about Callais Capital Management: www.callaiscapital.com.