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Berlin startup Brandnew scores $1.9 mln seed funds

Brandnew, a Berlin-based startup that connects brands with photo-sharing communities, has secured $1.9 million in seed funding. The investors included PubliGroupe, Berlin Ventures and the city of Berlin.


Berlin, Germany – Aug. 28, 2014 – Brandnew (, the startup that connects brands with Instagram and Pinterest influencers to deliver native ads, today announced they have received a $1.1M grant from the city of Berlin, as well as $845K from a network of investors in Europe including PubliGroupe, Berlin Ventures and Lukas Kircher, totaling $1.9M in seed funding. The new capital will be utilized to further develop the startup’s technology, implement new marketing strategies and help forge new brand partnerships. Brandnew already has an impressive roster of clients including Coca-Cola, Adidas, Ford, Uber and L’Oreal. Though based in Berlin, Brandnew’s global influencer network can reach audiences anywhere in the world.

“Social media is the best way for brands and agencies to reach their consumers but it can be difficult to target their audience when their are millions of users on these channels,” said Arndt Groth CEO PubliGroupe. “Brandnew streamlines the process with their network of influencers and their technology. We are big believers that their product is the future of advertising.”

Lukas Kircher, founder of Germany’s leading content marketing agency Kircher Burkhardt adds, “Brandnew delivers advertisements in a native setting, that is the most natural and efficient way to reach consumers”.

The $1.1M grant comes from the City of Berlin’s Program for the Promotion of Research, Innovation and Technology (Pro FIT). Pro FIT’s goal is to support innovative science and technology companies that strengthen Berlin’s economy. Brandnew was awarded the grant after a rigorous evaluation of the company.

“To receive this grant and be recognized by the city of Berlin as an innovative technology company is a great honor,” said Brandnew CEO and founder Francis Trapp. “The Pro FIT program has supported a lot of great German startups in the past like Fyber (formerly Sponsorpay) and adjust (formerly adeven). This grant will be utilized for furthering the development of our platform and for executing new marketing strategies.”

Brandnew currently has the world’s largest international influencer network for native advertising on Instagram and Pinterest. Their technology automates the process of identifying influencers for brands as well as provides campaign tracking. Soon, they will implement a new tool that will allow brands to search through their network of influencers based on their specific targeting criteria.

For more information on Brandnew:

About Brandnew
Brandnew IO is the world’s largest influencer network for photo sharing communities such as Instagram or Pinterest. Brandnew IO has over 800 profiles in their influencer network. Through brands can reach more than 200 million people across different countries and verticals. Brandnew IO offers native advertising with brand and performance campaigns through photo, video and product seeding.