Bridal retail startup Brideside weds $7 mln Series A

Bridal retail startup Brideside has secured $7 million in Series A funding.

Bridal retail startup Brideside has secured $7 million in Series A funding. Beringea led the round with participation from other investors that included Sawdust Ventures.


CHICAGO – December 5, 2019 – Brideside, the leading omnichannel destination for concierge bridal and bridesmaid shopping, announced today it closed a $7M fundraising round. Beringea led the round with participation from Sawdust Ventures and existing investors, bringing the total equity raised to-date to $13.2M. This latest round of funding will support the company’s robust 2020 showroom expansion, enhance the customer-facing shopping technology and launch Brideside Bridal, a concept to enter the bridal gown business. This round was critical in bringing in key executives across technology, finance, retail operations and culture.

The Chicago-based start-up launched in 2014 as a direct-to-consumer site aiming to simplify and personalize the frustrating bridesmaid dress shopping process. It has quickly risen as one of the most innovative retailers recognized for its seamless technology integrating digital styling tools and group digital interface for managing bridal party members, dress options and transaction status. In mid-2017, founders Nicole Staple and Sonali Lamba saw the opportunity to enhance their core digital business with the introduction of physical showrooms, following a successful 18-month pop-up partnership with Lord & Taylor. Since then, the brand has opened seven showrooms across four cities and plans to enter two to three more markets by the end of 2020.

“Brideside is building a brand by women for women that celebrates our connections with one another and our memorable life moments. We are looking to build on our promise to women by expanding our product offering to become a one-stop wedding shop, and then exploring other ways that we can be a partner beyond her wedding day. Our deep emotional and data-driven relationship with our client allows us to offer her an increasingly personalized experience as a bride, bridesmaid and beyond. What doesn’t change is that Brideside is and will always be a trusted retailer for next level customer service and experience,” shares Nicole Staple, Co-Founder and CEO, Brideside.
Currently, Brideside has showroom locations in Chicago, New York, Boston and Charlotte in addition to Each location offers a selection by the industry’s top designers, such as Jenny Yoo, Amsale, and Dessy and carries gowns in sample sizes 0-24. The brand’s recently introduced private label collections, Brideside and Aura by Brideside, have now become the top-selling lines, and are designed by an in-house team who improve on a traditional fit by leveraging nearly 10M customer datapoints collected from the brand’s customers.

Part of the Brideside e-commerce experience includes the Try at Home program to make remote styling easy for every customer. The bride’s dedicated stylist guides her along the wedding planning process- starting with something as simple as a custom mood board and translating that vision into beautifully fit and styled bridesmaid dresses. With the funding, the brand will continue to improve the ease and usability of the customer-facing collaboration and shopping technology to remain at the forefront of innovation.

The latest investment follows Brideside’s 2017 seed round funding, which included former Trunk Club COO Rob Chesney. “I invested in Brideside as an early angel investor because, like Trunk Club, they were working to simplify a needlessly complicated shopping experience. Nicole and Sonali built a technology that solves a consumer pain point – group shopping – and put it into the hands of stylists who deliver highly personalized recommendations, directly to consumers, at scale. Brideside has built extraordinary brand equity and loyalty and is the most exciting company in the massive bridal retail sector,” said Chesney.

“The team at Brideside has reinvented the buying experience for bridal parties, and in the process created a nationally-recognized brand in a fast-growing segment of the very large U.S. bridal market. From its concierge service and in-store selection to its new custom bridal line, Brideside has, in short time, proven to be a category innovator capable of elevating the entire process surrounding bridal party shopping,” added Bill Blake, Vice President at Beringea.

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