Cision to buy VC-backed Brandwatch for $450m: TechCrunch

Cision has agreed to acquire Brandwatch, an online consumer intelligence and social media listening platform, for $450 million, reported TechCrunch.

Cision has agreed to acquire Brandwatch, an online consumer intelligence and social media listening platform, for $450 million, reported TechCrunch. The tech news outlet noted that the deal is expected to close in the second quarter of this year. Brandwatch’s backers include Nauta Capital, Highland Europe and Partech.

Source: TechCrunch