Inks $13.5M has inked $13.5 million in financing from BIA Digital Partners II L.P. and Azure Capital Partners. Damien Dovi, a partner at BIA, joined the company’s board as an observer. is based in Marina del Ray, Calif.

BIA Digital Partners II LP (“BIA DP”), a private investment firm focusing on growth companies, announced it has led a $13,500,000 growth capital financing for Marina del Ray, Calif.-based, Inc. (the “Company”). The financing consisted of subordinated debt and a new round of preferred equity. Azure Capital Partners, the Company’s lead equity investor, provided a significant participation in the financing. Proceeds from the investment will be used to further the growth of the Company’s flagship site and to accelerate the build-out of the Company’s “Powered By” enterprise-level ecommerce solution. In conjunction with the financing, Damien Dovi, Partner at BIA DP, has joined the Company’s board of directors as an observer.

Tracy Randall, co-founder and CEO of commented, “We have been rigorously focused on leveraging our position as the category-leader in the specialty food and kitchenware segment to bring scalable, low-to-no-risk ecommerce solutions to our channel partners. The investment from BIA Digital Partners allows us to continue to scale and grow our portfolio of partner sites while providing an excellent consumer experience.” Randall further said, “BIA Digital Partners was quick to understand our strategy, and with a deep understanding of the media and enthusiast content segment, was able to offer helpful insights during the due diligence process. Their financing solution was unique and unlike any other option the Company considered.”

Mike Kwatinetz, General Partner at Azure Capital Partners said, “We are very pleased to welcome BIA DP as a new investor. We have already seen their ability to add strategic value as executes on its plan to become a significant player in online commerce, by creating branded stores relevant to buyers of cooking products.”

“ merges two of our investment focus areas, quality content and technology-enabled services,” stated BIA DP’s Scott Chappell. “Our investment will support Tracy and her team at to further cement and grow its connections with consumer enthusiasts and enterprise partners.”

“BIA Digital Partners is focused on investing in category leaders. For more than 10 years, has built its reputation on being a content and product-rich ecommerce destination for those seeking high quality kitchenwares and specialty foods. The ‘Powered By’ network is a testament to the Company’s reputation in the marketplace, as they currently power many of the most respected brands in the industry,” said BIA DP’s Dovi. “We are delighted to add, Inc. to our investment portfolio.”

About BIA Digital Partners
BIA Digital Partners is a private investment firm, managing approximately $280 million. Financing is available for acquisitions, organic growth, recapitalizations and leveraged/management buyouts among other purposes. BIA Digital Partners maintains a focus on expansion-stage companies operating in the media, telecommunications, consumer internet and technology-enabled business and consumer services segments. Investments range from $5 to $20 million and larger with co-investors and are typically in the form of subordinated debt with warrants or preferred equity. For more information, visit

About is transforming online shopping in the food and cooking space by going to customers and building innovative, entertaining shopping experiences with trusted brands. operates several uniquely branded websites including: Rachael Ray Store, Paula Deen Store, Calphalon Store, Betty Crocker Store, Pillsbury Store, Steamy Kitchen Store, Good Bite Store, and Marley Coffee. ‘Powered By’ delivers high touch, branded e-commerce solutions and category expertise, enabling partners to attract consumers, drive membership and build new revenue opportunities. offers its customers access to over 60,000 products for the kitchen as well as recipes, menus, collections and a growing library of member-submitted cooking content. The company is committed to providing its customers with an exceptional experience and is the recipient of numerous awards for customer satisfaction. was founded in 1998 and is based in Marina del Rey, Calif.

About Azure Capital Partners
Azure is a San Francisco-based venture capital firm with over $650 million under management. The firm invests in early stage technology companies that are at the forefront of a transformative opportunity for growth. Azure has invested in and served as trusted advisors to some of the most successful and important technology companies created in the last decade including VMWare (NYSE: VMW), Bill Me Later (acquired by eBay), Calix (NYSE: CALX), Top Tier (acquired by SAP) and World Wide Packets (acquired by Ciena). The Azure team is recognized for industry thought leadership, a broad network of powerful industry relationships and a unique professional investment approach to venture investing.