Cue Holding raises Series A round

Cue Holdings Ltd said Aug. 13 that it completed a Series A round led by Anchor Equity Partners. Princeville Global participated in the financing which included founding investor KKR. Cue, of Shanghai, provides data-driven marketing insights and growth solutions to enterprises.


Cue Completes Series A Round of Financing
Capital raise to bolster Cue’s offerings on its leading data technology platform

SHANGHAI – August 13, 2019 – Cue Holdings Limited (“Cue”), a technology company controlled by global investment firm KKR, today announced the completion of its Series A round of financing. The investors in this round of financing are led by leading investment firm Anchor Equity Partners, and include Princeville Global. Founding investor KKR continued to show its commitment in the company by subscribing additional investment. The terms of the financing were not disclosed.
Cue is China’s leading one-stop technology platform dedicated to delivering data-driven marketing insights and growth solutions to leading enterprises. To date, Cue has assisted over 600 top brands in China in making effective, data-driven business decisions through its suite of holistic, integrated technology solutions. Cue’s solutions leverage the company’s unique portfolio of proprietary data sources, differentiated access to key collaborations across media channels and formats, and strong technical capabilities to provide businesses with the tools and analytics to make the right decisions at the right time.
Sky Shi, CEO of Cue, said, “With the completion of Series A round of financing, we are even better positioned to serve our diverse set of clients in China. We are excited to further invest in new technologies and a broader range of media to provide more professional, high-quality solutions to clients. This capital further helps us solidify our market-leading position at a time when brands are seeking creative digital solutions and data strategies to differentiate themselves and better communicate with their customers.”
Sanggyun Ahn, founder and Managing Partner of Anchor Equity Partners, said, “We are delighted to lead this round of financing, and work with Cue, KKR, and Princeville Global. Cue has been a trusted partner empowering its clients with integrated, data-driven, and technology-enabled services to achieve growth and success, while aggregating demand and delivering sustainable growth to publishers and media platforms. As an emerging leader in the space, Cue will continue making tremendous contributions to the digitalization and transformation of the ecosystem.”
Paul Yang, Member and CEO of KKR Greater China, said, “This successful round of financing is a recognition of Cue as a true integrated solution provider with executional excellence, combining online and offline coverage, marketing and technology advantages, global trends and China insights. As China’s enterprises services and digital media industry undergo profound changes, we believe Cue has excellent prospects for growth and the wide-ranging capabilities and expertise to help its clients achieve business success.”
Joaquin Rodriguez Torres, Managing Partner of Princeville Global said, “As we look for the best companies in a particular sector around the world, we have found that Cue has developed world-class technology to help enterprises grow their business. In addition, Cue has been able to achieve scale, growth and profitability which are quite remarkable for enterprise focused recurring business models. We look forward to joining the Cue team and help them continue to develop into a global market leader in the sector.”
The funding will be used to enhance Cue’s digital strategies, for R&D investment, value-added acquisitions and to improve Cue’s products and services. KKR makes its investment from its Asian Fund III.