Deem buys VC-backed Whisk

Deem, a technology provider for ground transportation operators, acquired Whisk, a New York-based car service app and developer of software for ground transportation operators. Whisk backers include Correlation Ventures, ff Venture Capital and others.


SAN FRANCISCO, CA–(Marketwired – February 23, 2016) – Deem, the leading technology provider for ground transportation operators, announced today it has acquired Whisk, the company behind Ridgeback, the next-generation Software-as-a-Service (SaaS) back-office solution for ground transportation operators. The acquisition of Whisk will help strengthen Deem’s industry-leading line of car service applications, a now complete technology solution for operators and corporations alike. The Deem Car Service applications include a SaaS back-office, auto-dispatch capabilities for advanced-schedule and real-time reservations, mobile and online applications, and more. Operators on the Deem Car Service network are also able to offer their customers access to Deem’s full range of travel and expense management applications.

Whisk’s SaaS back-office and its passenger and driver-facing mobile applications are designed to provide the ground transportation industry with the technology and tools to retain and grow their customer base while streamlining operations in order to remain competitive in today’s transportation economy. Operators using Whisk have not only reduced costs, but they have significantly increased operational efficiency, loyalty from their drivers, and overall customer satisfaction. The simple, clean, intuitive experiences of the Whisk solutions are best-in-class. Their integration will advance the features and capabilities of the applications in the Deem suite, rapidly accelerating Deem’s roadmap.

“Deem is a recognized pioneer in SaaS technology, and our bar for SaaS platforms and applications is extremely high. When we met the team at Whisk, we had an instant mind-meld on the industry’s needs and were struck by the depth and quality of their SaaS stack. Their core Caltech-educated developers are among the best we’ve worked with,” said Patrick Grady, founder and CEO of Deem. “Whisk’s one-of-a-kind, SaaS back-office will augment and accelerate our suite, making it more powerful for both chauffeured and black car operators, and Whisk’s mobile technologies will help Deem deliver next generation applications that will delight passengers and increase driver loyalty. We are thrilled to welcome the Whisk team to the Deem family.”

“The ground transportation market is the last industry we have found that hasn’t benefited from the global shift from software to SaaS. The power of SaaS technology is overwhelmingly clear — rapid deployment, reduced IT and business process costs, access to continuous innovation, business process agility, and more. It is essential that we get our customers on a modern platform,” added Grady. “This industry can finally be on equal footing with the TNCs by participating fully in the Deem network, the ‘OpenTable of the ground transportation market.'”

“The original mission of Whisk was to offer innovative services for ground transportation operators and riders while upholding the letter and spirit of public safety regulations,” said Ram Trichur, co-founder of Whisk. “Deem’s relationships with hundreds of leading chauffeured operators, including more than 70 of the top 100 already committed to Deem’s next-generation offerings, commitment to delivering duty-of-care, and proven track record of working with industry partners and operators alike to build the best technology solutions for every party involved mirrored our own and made it an easy conversation when we sat down with Patrick and his team.”

Amongst ground transportation operators who use Whisk to expand their operations and improve their service is Big Apple Car, operator of one of the largest networks of independently-owned black cars in New York City.

“Whisk has completely transformed the call-taking and dispatching for Big Apple Car since we implemented their technology a year and a half ago,” said Diana Clemente, President of Big Apple Car. “We have reduced costs and increased the accuracy of our reservations. Our customers benefit from the customizability of their accounts and rider profiles, and we no longer live in fear of trying to onboard a new employee on our legacy software — Whisk’s cloud solution is so simple and intuitive to use that most employees get it right on the first try.”

Chauffeured transportation operators looking for back-office software or a single end-to-end technology solution for reservation and back-office management can get more information about the Car Service for Operators Suite and sign up for Deem Car Service here.

About Deem
Deem provides cloud and mobile applications that help businesses to lower expenses, improve operational efficiencies, and increase employee productivity. Deem’s applications for travel and expense management enable thousands of companies to save money on every purchase by combining an employee’s preferences, the company’s policies and negotiated rates with their preferred providers to execute the perfect transaction for all stakeholders. Deem’s cloud and mobile applications for chauffeured car service operators help them to automate business processes, lower costs and increase revenue. Deem is backed by leading mutual fund and private equity investors. Deem’s headquarters are located in San Francisco, CA.