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Dominate the Downturn

I’ve been writing a story for the Venture Capital Journal that has turned up a few interesting anecdotes about startups that are taking using the downturn to their advantage.

I’m saving the details for our subscribers, but one CEO told me he was buying production equipment for pennies on the dollar from businesses that had gone bankrupt. Another told me that he’d snapped up all the best reasearchers that had been laid off when their companies hit bankruptcy. A third said he’d retrained his sales team to push the low-cost aspect of its product while he goes off to Washington to lobby for Federal subsidies.

Any turkey can fly in a high enough wind and a recession is a terrible thing to waste. So what’s your plan to dominate the downturn?