Electric toothbrush startup Quip reels in $10 mln Series A

New York City-based Quip, an electric toothbrush startup, has secured $10 million in Series A funding. The investors included Sherpa Capital.


New York (10/24/17) – quip, the first design-driven, direct-to-consumer oral care subscription service based in Dumbo, Brooklyn, NY is announcing that it has raised $10M in Series A funding from multiple parties including Sherpa Capital and partners within the fashion, entertainment and oral care industries.

The new funding will be used to further quip’s vision of revolutionizing oral care through an integrated suite of design-driven everyday products, engaging oral health advice and convenient professional services delivered through their unique patient-professional platform, Dental Connect. quip’s mission is to to elevate the oral care experience, while making better care more simple and accessible to everyone.

The $10M investment will help quip push beyond its early stage electric toothbrush focus, supporting the completion of new oral care products and helping grow its tech and creative teams to accelerate development of its professional advice and services platform, Dental Connect. The beta platform connects its hundreds of thousands of subscribers with a growing network of more than 10,000 dental providers nationwide. Serving as a bidirectional resource for quip members and providers, members receive digital reminders and rewards for 6-month check-ups, while providers are able to offer incentives to attract new patients by gifting quip toothbrushes, and retain existing ones by covering subscriptions for quip members that visit on time. This investment will accelerate the launch of new services on the platform, as well as facilitating more non-dental corporate partnerships and deeper partnerships with dental service organizations, benefits providers, and dental practices that make quip products even more accessible to patients, while giving providers a deeper connection to new and existing patients.

“Good oral care is one of the most important aspects of overall health, yet most people see it as a chore, or have been led to believe that great care is only accessible to those that can afford expensive products or services. This has led to the average person skipping the simple preventative habits that have by far the biggest impact on their health. With quip, we are building a service that makes all aspects of oral care — from everyday products to dental check-ups — more affordable, enjoyable and, ultimately, more effective.” says quip Founder, Designer and CEO Simon Enever.

“There is so much industry and consumer investment in personal care, but the oral care market is historically overlooked. We want to bring the same level of care, attention and design to arguably the most important part of everyone’s daily routine, starting with an electric toothbrush that’s designed to make effective brushing, more enjoyable.”

After development in 2013, receiving angel investment in 2014 and launching on only $300k of funding in 2015, quip reached 100,000 sales in its first year. Now, quip has gathered investment from partners strategically chosen to help its goal to improve oral health by making better oral care more modern, relevant and desirable, including Sherpa Capital – early investors in AirBnB and Uber, Kal Vepuri’s Brainchild fund – an early investor in Harry’s and Warby Parker, Blue Scorpion VC, multi-platinum recording artist Demi Lovato and former head of Sonicare North America, Eric Grosgogeat. Accolades including TIME Magazine’s 25 Best Inventions 2016, a 2016 GQ Grooming Award and inclusion in Oprah’s “O-List” have seen quip amass a huge following and brand recognition for its refreshing, design centric approach to oral care and its high design yet low price price point.

Known for its streamlined electric toothbrush, quip was founded by Industrial designers Simon Enever and Bill May in 2012. The inspiration for quip came after one of Enever’s dental checkups, where his dentist strongly expressed their frustration with big oral care brands focusing on adding superfluous toothbrush features that increase price points, rather than on creating accessible solutions that help more people stick to a better oral health routine. Enever and May conceived quip to create an accessible way to fix bad oral care habits by designing an integrated platform of products, advice and professional services. quip’s current offering includes a wide selection of beautifully designed, plastic and metal electric toothbrushes ($25+), a brush head ($5) and toothpaste ($5) subscription service, a monthly oral care advice newsletter, and incentives for timely dental check ups. quip’s brush, which is covered for the life of a subscription, ensures better brushing through sensitive vibrating bristles with 30-second pulses that guide a thorough 2- minute clean, a wireless suction-based wall mount that doubles as a travel cover to simplify a twice daily brushing routine, and a subscription service that delivers brush heads and toothpaste on a dentist-recommended 3-month schedule to ensure supplies stay hygienic and effective.