Enquisite Inc., a San Francisco-based provider of marketing measurement and optimization solutions, has raised $5.2 million in new VC funding. Rho Canada Ventures led the round, and was joined by return backers Castile Ventures, Formative Ventures, Retro Venture Partners and The Entrepreneurs’ Fund III. The company previously raised around $9 million.
Enquisite, Inc., an innovator in marketing measurement and optimization solutions, today announced that is has closed a $5.2 million round in new financing.
Enquisite provides web-based software that makes it easy for companies to gain visibility into how people find their businesses online, and then optimize for increased success by applying patented algorithms and technology across multiple marketing channels, including SEO and social media campaigns. Enquisite will use the financing to fuel product and marketing initiatives as it broadens its offering for new audiences.
“We see a massive opportunity in terms of making it easier for companies to understand how their sites and products are found online, by connecting the dots between organic search, social media, and other inbound marketing efforts,” said Mark Hoffman, CEO of Enquisite. “Our mission is to bring clarity and ease-of-use to the otherwise too-complex world of online marketing measurement and optimization. In the coming year, we’ll be undertaking a number of exciting initiatives that apply our strengths and expertise in the organic SEO market across broader marketing channels.”
This round was lead by new investor Rho Canada Ventures. Rho Canada Partner Jeffrey Grammer will join the Board of Directors as a result of the financing. Prior investors participating in this round include Castile Ventures, Formative Ventures, Retro Venture Partners and The Entrepreneurs’ Fund III.
“Enquisite has created a unique platform that gives marketers keen insight and actionable information to make their sites, products and services more ‘findable’ by consumers online. Backed by an experienced team and strong technology, the company has a ripe market opportunity to quickly capitalize on,” added Grammer. “Enquisite is very well-positioned to thrive as companies seek to more intricately measure and optimize the impact of their online marketing efforts.”
About Enquisite, Inc.
Enquisite brings clarity and simplicity to online marketing. The company’s suite of web-based software helps digital marketers and SEO professionals to better measure and optimize their inbound marketing efforts. Enquisite is privately held and based in San Francisco, CA. Please contact us at www.enquisite.com, or (+1) 415-655-4970.