eVariant Adds $5.3M

eVariant, a maker of marketing automation software, has raised $5.3 million in a first institutional funding round. Health Enterprise Partners, a New York-based firm, invested in the round. eVariant is based in Simsbury, Conn.

eVariant, a leader in SaaS-based CRM/PRM and marketing automation solutions that dramatically accelerate patient volume growth and improve patient and provider communications, today announced that it has received its first round of institutional funding of $5.3-million USD.

Founded in October 2008, eVariant is led by co-founders Bill Moschella, CEO and Rob Grant, EVP. Its new partner, Health Enterprise Partners (HEP), is a New York based Growth Equity firm that invests exclusively in health care services and technology businesses. eVariant will use this strategic funding to support the company’s rapid customer growth, increase its penetration in the Integrated Delivery Network (IDN) and Academic Medical Center (AMC) markets, and continue innovating for current customers across a range of product modules.

“We are excited to have attracted a top-tier healthcare-focused growth equity firm like Health Enterprise Partners to help eVariant continue our remarkable success with the HealthConnect suite of products,” said Bill Moschella, CEO of eVariant. “We anticipate more than two thousand users on the HealthConnect platform by the end of 2011 and this round of investment will help us meet and exceed their needs.”

HealthConnect, as the healthcare industry’s only comprehensive Volume Performance Management SaaS-based solution built entirely in The Cloud, is now even more securely positioned in the marketplace.

“In addition to its reach and presence in the healthcare arena, Health Enterprise Partners’ record of growing healthcare technology companies will assist us greatly in our aggressive expansion,” said Rob Grant, EVP of eVariant.

eVariant’s combination of proven technology and innovative leadership made this a straight-forward decision for Health Enterprise Partners.

“Bill and Rob are two world-class entrepreneurs who have developed a remarkable platform and team,” said Dave Tamburri, General Partner of HEP. “Their success in generating measurable ROI on marketing spend for many leading hospitals and AMCs is amazing and we have received positive feedback from the many diverse organizations through which we have vetted the HealthConnect platform.”

For additional information, please see Bill Moschella’s interview with Dave Tamburri located here: http://www.youtube.com/evariant .

For more information on eVariant and HealthConnect, please visit: www.myhealthconnect.com .

About eVariant
eVariant helps hospitals and health care systems accelerate provider referral and patient volume growth across service lines through the use of a highly sophisticated combination of CRM, marketing automation, data integration services and analytics, collectively referred by the company as Volume Performance Management. Unique in its ability to Connect What Has Never Been Connected Before, eVariant is a pioneer in successfully and seamlessly uniting vital healthcare business data in real-time across multiple, disparate systems, such as clinical, billing, call center, interactive and social. HealthConnect users rely on the power of the product suite to automate, execute, measure programs and provide powerful insights, leading to more profitable business decisions and relevant ROI. eVariant’s healthcare clients include large hospital systems and Academic Medical Centers such as Catholic Health Partners, Greenville Hospital System, Halifax Health, Hartford Healthcare, Penn Medicine and University of Utah Health Care. eVariant also brings significant experience to the table, serving global companies like American Express, Juniper Networks and Zurich. Headquartered in Simsbury, CT, eVariant also operates offices throughout North America. For more information, visit www.myhealthconnect.com or www.evariant.com , call 888-444-3598, or email connect@evariant.com.

About Health Enterprise Partners
Health Enterprise Partners, L.P. invests primarily in privately held, profitable, middle market companies in the health care information technology and health care service sectors. Our strategy is leverage HEP’s unique and extensive hospital system and health plan network, 16 members of which are investors in the fund. We seek to invest in companies that improve the quality of the patient experience, reduce the cost of health care, and improve operating margins for their customers, typically hospital systems and / or health plans.