EveryMove, a Seattle-based company developing a health-based rewards program, has raised a Series A-1 funding of $3.5-million from BlueCross BlueShield Venture Partners, Sandbox Industries, and Blue Cross and Blue Shield of Nebraska. The company’s app offers consumers the equivalent of a mileage rewards program for their health.
EveryMove, the Seattle-based company that offers consumers the equivalent of a mileage rewards program for their health, today announced that it has received a Series A-1 funding of $3.5-million from BlueCross BlueShield Venture Partners, Sandbox Industries, and Blue Cross and Blue Shield of Nebraska.
The company also announced that it has launched the Android version of its popular EveryMove application on the Android Play Store. The Android version has the same benefits and features to the iPhone version of the app and enables users to track their physical activity, connect to other popular fitness apps and devices to earn points and convert that information into rewards from brands, their employer and their health insurance provider.
“This is a big day in the growth and evolution of our company,” EveryMove CEO Russell Benaroya said. “We are aggressively moving forward towards our vision of giving consumers more power to demonstrate the value of their healthy choices.
“The EveryMove vision focuses on meeting customers where they are at in their lives and Android represents a huge portion of the population that can now benefit from easier access. Not surprisingly, we had thousands of users requesting an Android App, and we are delighted to deliver on their requests.”
Benaroya said the company will use the new funding to expand its market presence nationally and increase its marketing activities. Previously, EveryMove had raised $2.6 million from Sandbox Industries, BlueCross BlueShield Venture Partners, Premera Blue Cross, Blue Cross and Blue Shield of Nebraska, and several prominent angel investors.
“We are excited about EveryMove’s traction and are thrilled to continue supporting its growth and strategy,” said Anna Haghgooie, Managing Director at Sandbox Industries. “EveryMove is different from other companies we have seen. It is creating a whole new category where consumers can connect to their existing or prospective health plans as individuals.”
“Companies are beginning to hold employees accountable for their personal health in order to manage corporate healthcare costs,” Benaroya said. “Programs like EveryMove actually engage people to achieve better health by rewarding them for their healthy activities but letting them do it on their terms, not something dictated by an employer, a health plan or the government.”
EveryMove has pursued an aggressive partnership strategy over the past six months with many of the market’s most popular health and fitness apps in order to make it easier to capture lifestyle activity on EveryMove. In March, EveryMove announced partnerships with MyFitnessPal and Endomondo, two of the most requested apps for people eager to track their health, nutrition and physical activity.
Additionally, EveryMove recently announced an exclusive partnership with Precor® and its Preva® networked fitness solution, which enables users to seamlessly earn points on their EveryMove accounts while working out at any health facility that uses Preva-powered machines from Precor.
EveryMove also has added a number of new rewards partners, including well-known brands such as Blue Nile, Cabela’s, Hotel Monaco and ESPN.
EveryMove is the nation’s first lifestyle-based rewards program that enables consumers to connect devices and applications that capture their healthy activities and convert that information into rewards from brands, their employer and their health care provider. EveryMove rewards consumers for their healthy lifestyle –‐ the more healthy choices a user makes, the more rewards they earn. Based in Seattle, EveryMove is funded by Premera Blue Cross, Blue Cross and Blue Shield of Nebraska, Sandbox Industries and BlueCross BlueShield Venture Partners.