Foodspotting, which lets people find and share their favorite foods using pictures, has closed a $750,000 seed round.
Investors include former Google executive Aydin Senkut’s and Dave McClure’s 500 Startups fund, Path CEO Dave Morin, Google product manager for location-based services Steve Lee and Dipity founder Derek Dukes, according to GigaOm.
Alexa Andrzejewski, Foodspotting’s CEO, said the site is not a social network for foodies. “We’re primarily a local guide, more like Yelp or Citysearch,” she wrote in an email to peHUB.
Andrzejewski co-founded the site in 2009 after returning from her first trip to Japan and Korea, craving dishes like Okonomiyaki and Tteokbokki. She realized there was no easy way to find such meals, so she set out to create a “foodie-powered field guide.” Foodspotting was launched in January 2010 and over 100,000 users visit the site each month, the company said.
Unlike Yelp, where users can post positive or negative restaurant reviews, Foodspotting lets users share photos and descriptions of their favorite meals. Visitors can use the service to find nearby food recommendations from friends and other users, GigaOm says. (In fact, GigaOm says the service is like Foursquare user-generated “tips” about locations.)