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Georgian Partners leads $16 mln round for Vision Critical

Vision Critical has raised $16 million in funding. Georgian Partners led the round with participation from Northleaf Venture Catalyst Fund and Kensington Global Private Equity Fund. Headquartered in Vancouver, British Columbia, Vision Critical is a customer intelligence platform provider.


TORONTO—July 16, 2014—Vision Critical Communications Inc. (“Vision Critical”), the leading customer intelligence platform provider, today announced that Georgian Partners, a growth equity firm investing in expansion-stage software companies has taken an equity position in Vision Critical. Georgian Partners led the $16M round which included participation from Northleaf Venture Catalyst Fund (NVCF) and Kensington Global Private Equity Fund.

“The Georgian Partners Applied Analytics investment thesis is closely aligned with Vision Critical’s strategy. Their deep domain expertise and experience will be invaluable as we continue to extend Vision Critical’s market leadership for our cloud-based customer intelligence platform,” said Scott Miller, group CEO of Vision Critical.

Founded in 2000, Vision Critical works with more than 650 enterprises around the world helping them capture actionable customer insight that drives faster decision-making and better business outcomes. Vision Critical’s flagship product, VC Insight Communities, enables companies to build secure, private online groups of customers and prospects.

“We are thrilled to be working with Vision Critical and have them join our portfolio,” said Simon Chong, managing partner and co-founder at Georgian Partners. “The company is growing rapidly, has a world-class team, clear leadership in its technology landscape and a deep understanding of how to deliver valuable customer insight.”

About Georgian Partners:
Georgian Partners is a growth equity firm investing in expansion stage Enterprise Software, Internet and Information companies that are exploiting Applied Analytics: the convergence of Cloud-based business solutions, Big Data, and broad Information Rights. Founded by successful entrepreneurs and technology executives, Georgian Partners leverages our global software expertise to be able to directly impact the success of companies. For more information, visit and follow us on Twitter at

About Vision Critical
Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Unlike traditional customer research, which is slow, expensive and gathers dust on a shelf, Vision Critical’s customer intelligence platform replaces static data and cumbersome reports with real-time actionable customer intelligence that companies need to build better products, deliver better services and achieve better business outcomes.

Hundreds of high-performance organizations use Vision Critical’s technology, including Banana Republic, Time Inc. and John Deere. Learn more at Follow us on Twitter at