GreenPark Sports, a publisher and developer of fan-focused, mobile games and social experiences, has secured $14 million in Series A funding. The lead backer was Galaxy Interactive.
LOS ANGELES, CA – December 2, 2020 – GreenPark Sports, the publisher and developer of fan-focused, mobile games and social experiences, announced today it has formed a multiyear partnership with the National Basketball Association (NBA). This agreement will allow fans to support their favorite NBA team and compete against their biggest rivals in a virtual NBA Land in what GreenPark is calling “the metaverse for sports fans.”
Fans will compete in a variety of in-game challenges and will have the ability to digitally outfit their in-game avatar with authentic NBA gear, including jerseys and hats when the app launches in Q1 2021. This collaboration follows GreenPark’s announcement earlier this year of its partnership with the League of Legends Championship Series (LCS), the professional League of Legends esports league in North America.
“We are always looking for innovative and engaging social gaming experiences to bring to our fans,” said Adrienne O’Keeffe, NBA Associate Vice President, Global Partnerships. “We believe GreenPark has created something truly unique for NBA fans around the world and are excited to be a part of the platform at launch.”
GreenPark Sports creates immersive social platforms for the new generation of sports and esports fans. Launching in early 2021 with NBA and LCS will be the brand’s flagship App, a free-to-play mobile game played over the top of sporting events, allowing fans to battle it out through a variety of challenges and mechanics, and become the undisputed “Best Fans” of their league. With a mission of “May The Best Fans Win,” GreenPark enables fans to cheer, rally, and battle together in a social game platform and earn rewards – from the virtual to the very real.
“It’s a huge honor to have an organization like the NBA ‘buy-in’ to our vision for the Future of Fandom,” said Tony Grillo, Vice President of Business Operations at GreenPark. “We’re looking forward to collaborating with them on future initiatives and are excited to see how the GreenPark community responds to basketball fandom.”
In addition to the NBA announcement, GreenPark has completed a Series A seed funding round, raising $14M. Participants in the latest funding round include lead investor Galaxy Interactive, ADvantage, John Burbank (Passport Capital), Steve Chen (Co-Founder of YouTube), Courtney Reum (M13), Sinclair Broadcasting, and existing investors SignalFire and Sapphire Sport. The latest round will be used for development, expansion across leagues and global publishing.
Additional details of the GreenPark Sports app, including future partnerships, will be announced at a later date. For more information on GreenPark Sports, follow the organization via its official website here, and on Twitter and Facebook.
Founded in 2018, GreenPark Sports is a publisher and developer of fan-forward, digital experiences and mobile games for the new generation of sports and esports fans. Co-founded by Chad Hurley (YouTube Co-founder / former CEO), Nick Swinmurn (Zappos founder / former CEO) and Ken Martin (BLITZ Co-founder / former CCO), GreenPark Sports was created to reimagine the role of today’s digitally-native fan as an active participant in the live sports/esports they love.
The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. The league has established a major international presence with games and programming in 215 countries and territories in 47 languages and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2013-14 season featured a record 92 international players from 39 countries and territories. NBA Digital’s assets include NBA TV, which is available in 60 million U.S. homes, and NBA.com, which averages more than 42 million page views per day, more than half of which originate from outside of North America. The NBA is the No. 1 professional sports league on social media, with more than 475 million likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league and its teams and players have donated more than $225 million to charity, completed more than 2.6 million hours of hands-on community service, and created more than 830 places where kids and families can live, learn, or play.