New York-based PebblePost, a provider of direct mail technology, announced it raised $5 million in Series A funding led by new investors Greycroft Partners and Tribeca Venture Partners. The company says it has raised now raised $8 million in total funding. As a result of the latest round, John Elton of Greycroft and Chip Meakem of Tribeca Venture Partners are joining the board.
PebblePost Secures $5 Million in Series A Funding
Investment follows high demand from retail, e-commerce, catalog marketers for Programmatic Direct Mail®
NEW YORK – May 18, 2016 – PebblePost Inc., the leader of digitally reactive direct mail and the inventor of Programmatic Direct Mail®, today announced it has secured $5 million in Series A funding led by Greycroft Partners and Tribeca Venture Partners, and adding to the roster of industry investors. PebblePost has raised $8 million to date, and will apply the new funds to help expand its Programmatic Direct Mail® platform with new products and new markets.
Within the last year, brands and agencies including Tumi, Boxed, Greats, Fjallraven, Eloquii and more have turned to PebblePost’s revolutionary Programmatic Direct Mail® platform to dynamically transform real-time website activity into personalized direct mail within 24 hours. The company solves the most difficult digital-to-direct remarketing challenges by combining the efficiency of real-time data with the effectiveness of direct mail sent to the home, producing exceptional response rates and on-site conversions. PebblePost has been awarded the trademark for Programmatic Direct Mail®, and has patents pending on the use of ad serving workflow and campaign management, address verification and daily optimization to manufacture Programmatic Direct Mail® every day.
“Large brands and agencies are telling us that Programmatic Direct Mail® is essentially a new marketing channel that brings a distinct level of customer engagement and performance that no other solution available today can offer,” said Lewis Gersh, CEO and founder of PebblePost.
In the coming months, PebblePost will expand the team, and launch new ways to reach active or potential customers and new programmatic collateral formats.
“PebblePost has done what other people thought impossible, reinventing programmatic across digital and direct mail,” said John Elton, partner at Greycroft Partners. “We’re astonished at the rate at which marketers have embraced PebblePost and its products since launch. They are shooting for a large share of a $100+ billion digital and direct marketing opportunity. The rocket ship is packed.”
The round included full participation from existing investors, as well as adding more industry leaders as angel participants.
For more information about PebblePost, please visit, PebblePost.com.
PebblePost invented Programmatic Direct Mail®. We transform real-time online activity into dynamically rendered, personalized direct mail that’s delivered to postal hubs within 12-24 hours, every day. We also provide integrated real-time analytics on response path activity and conversions, enabling continuous optimization based on each day’s results. Our platform consistently generates over 20% response rates, 40% conversion rates and a 15x ROAS.