Khailee Ng, 500 Startups

“I hadn’t even packed a suit,” Khailee Ng, managing partner of San Francisco-based venture firm 500 Startups, recalls of his first visit to the UN General Assembly in September 2017. “I bought one on the way.”

Ng and his colleagues had been invited via “cold email” to participate in an impact investing dialogue at the organization’s New York headquarters. Though he was unsure how it pertained to 500 Startups, Ng made a last-minute decision to attend.

The move would have a profound impact in more ways than one. In early September, the United Nations Development Programme in Indonesia selected 500 Startups to jointly launch ImpactAim Indonesia, a startup accelerator designed to boost the development of social entrepreneurship.

The 10-week program will help eight to 10 startups measure their impact, scale their business and connect with private equity impact investors. It follows a similar UN endeavor in Armenia.

Unlikely partnership

Founded in 2010, 500 Startups has provided seed capital for more than 2,200 companies in 75 countries via 21 funds, including dedicated Mexico, Korea and Turkey vehicles.

It has backed 16 unicorns, including Southeast Asian ride-hailing behemoth Grab, Irish software developer Intercom and the U.S.-based personal finance company Credit Karma.

About 30 percent of 500 Startups’ $580 million of committed capital comes from domestic limited partners. Its global investor base includes high-net-worth individuals, sovereign wealth funds and pension funds.

Ng is first to admit the firm was not an obvious choice to run an impact accelerator. “Prior to this, we had absolutely no formal impact measurement experience ourselves,” he told Private Equity International, an affiliate publication of Venture Capital Journal. “That’s why our partnership with the UN is crucial; they will bring in experts from their impact network and we’ll bring experts from our venture network.”

Khailee Ng, managing director, 500 Startups
Khailee Ng, managing director, 500 Startups

Malaysian national Ng’s newfound zeal for impact is pegged on three hypotheses. Firstly, that investors only perceive there to be a lack of suitable targets because many startups doing environmental or social good don’t wish to be tarred with the impact brush, lest it hurt their chances of raising capital.

Second, that brand-name impact funds only represent the tip of the iceberg, belying rampant activity among banks and family offices. Ng believes there is more money flowing into the strategy than meets the eye.

And third, that governments will increasingly drive adoption of impact investing. “Think how much plastic cutlery is being used just by something like food delivery services,” he says. “If you don’t find an alternative to plastics, the government then has to clean that up, so impact is a form of aid where you actually get money back.”

Accelerating impact

Impact investing is on a tear, with AUM expected to reach $468 billion by 2020, according to the Global Impact Investment Network and KPMG. The strategy has attracted blue-chip names, including Bain CapitalKKR and Partners Group.

Some remain unconvinced. Investors have cited a lack of understanding or sophistication of impact measurement and sufficient research on products as among their chief concerns.

Enter ImpactAim Indonesia. “There are a few frameworks to measure impact and the program will be guiding the startups to use them to create their own metrics,” Ng said.

“The obstacle is unfamiliarity. Imagine describing how awesome your website is before Google Analytics, or how amazing your business is before agreed accounting principles. This is the starting point for the commercially savvy startups who know fundraising and venture capital well enough.”

As well as measurement, modules will include pitching to investors, recruiting in rural locations and building an impact-oriented team. 500 Startups will also leverage its LP network, some of whom have an impact allocation, to introduce participants to potential investors. “We have a lot of families in our network and one family member could be particularly interested in impact,” Ng says. “We’re amassing a database of impact investors. We’ll host a demo day and create data rooms for these companies that will be shared with potential investors.”

What’s in it for 500 Startups?

Some venture firms use accelerators as an opportunity to meet potential targets. 500 Startups is unusual in that it will look to work with Indonesian startups that have already received seed capital and won’t take any fees or equity from participants. “We’re doing this because it encourages more capital into Indonesia and therefore our portfolio companies,” Ng says. “For example, by investing in Southeast Asia ourselves, we’ve encouraged other firms to follow. Four of Sequoia Capital’s investments in the region were in 500 Startups portfolio companies.”

The firm currently has no plans to raise an impact fund of its own, although it has been asked to do so by some of its family office and corporate investors, he added. “The first step is to get it right; I need to prove the hypothesis that we can persuade companies who don’t want to be labelled impact businesses to accept impact capital. My thesis is the right approach would be to go with for-profit funds that happen to have companies with profitable impact, as opposed to impact-first and praying they’ll be profitable.”

Why Indonesia?

Recent anti-corruption efforts, infrastructure development and softened restrictions on foreign direct investment in agriculture, healthcare and banking under President Joko Widodo have combined to make Indonesia a prime target for private capital.

The country already has four unicorns, including ride hailing and logistics company GO-JEK, e-commerce platform Tokopedia and travel booking startup Traveloka. A fourth unicorn, online marketplace Bukalapak, was seeded by 500 Startups. “Indonesia is in the top-10 countries for producing unicorns, yet it’s the fourth-most populous country, with a young population and rapidly expanding middle class,” Ng says. “So it’s not too under-developed and has already a bustling tech ecosystem of talent and venture capital.”

Larger firms are also taking note. KKR, Warburg Pincus, insurance giant Allianz and Singapore state investor Temasek are investors in GO-JEK. Sequoia Capital and Alibaba backed Tokopedia, while Hillhouse Capital Group invested in Traveloka. “For impact, there’s over a hundred million rural folks, a few cities with millions of population and a huge playground for impacting these lives,” Ng added. “Making something work in Indonesia can pioneer successful models for other regions too.”

This story first appeared in Private Equity International, an affiliate publication. PEI reporter Alex Lynn can be reached at