Los Angeles-based InstaBrand, a mobile influencer marketing platform, has raised $2.5 million in Series A funding. TI Capital led the round. In addition to the funding, InstaBrand has named Randall Cox, president of Relativity Digital and Brian Norgard, vice president of advertising products at Tinder, to its advisory board.
LOS ANGELES, April 1, 2015 /PRNewswire/ — InstaBrand (www.instabrand.com), the leading mobile influencer marketing platform and technology startup founded in 2013, announced today the closing of a $2.5 million dollar Series A funding to make influencer marketing scalable. Additionally, InstaBrand brings on Relativity Digital president, Randall Cox and Adly co-founder and Tinder vice president of advertising products, Brian Norgard as new members to its Advisory Board.
The investment is led by TI Capital, a Los Angeles based group focusing on later stage financing. The funds will enable InstaBrand to further develop its in-depth analytics and distribution system, with the goal of giving advertisers more precision, transparency and efficiency when working with influencers.
Eric Dahan, InstaBrand’s CEO and co-founder stated, “We are very pleased to announce the completion of this initial investment. The model for fame has changed, and content is being disseminated in a completely new way – influencers have become the new media producers. It’s easy to work with a few influencers at a time, but when you try to scale the process, things quickly become complex. Our solution is to marry the efficiency and transparency of a programmatic ad exchange with this newly emerged fame model, and our recent funding will help us continue to develop the tools to do that. We want to be the ad exchange of a new, more social world.”
“InstaBrand is leading from the front in a category that’s exploding—native advertising,” said InstaBrand’s new board member Norgard. “They are marrying impressive technology with a massive network of influencers. This is the future of advertising as we know it.”
TI Capital’s management added: “We look for smart entrepreneurs who are passionate and determined to make a difference in today’s industry and InstaBrand is one of them. We have a track record of launching and growing companies into successful businesses and we’re confident that our resources will allow InstaBrand to reach its potential.”
Based in Los Angeles, California, InstaBrand’s technology allows brands to seamlessly connect with influencers and track the progress and growth of a project with real-time analytics. With the largest international network of influencers, the platform can automatically build and manage a campaign based on the objectives and goals of each brand, reaching millions of people in an authentic and meaningful way.
InstaBrand has a strong focus on branding and brand positioning, working with top clients in fashion, lifestyle, film and entertainment, automotive, technology and food industries including L’Oréal Paris, Calvin Klein, Dolce & Gabbana, Hyundai, Kia, McDonald’s and P&G, among many others.
InstaBrand is the leading mobile influencer marketing platform with the largest international network of influencers across multiple social media channels. Through its technology, brands can create unique campaigns that deliver substantial increases in social engagement and awareness. Based in Los Angeles, California and founded in 2013, InstaBrand has given a human voice to hundreds of brands relaying relevant and organic messaging through the orators of generations Y & Z.
For more information, please visit www.instabrand.com. Connect with InstaBrand on Instagram and Twitter.