IPO Profile: Maxpoint Interactive Inc

Company Details

Morrisville, N.C.



Description: MaxPoint Interactive Inc provides business intelligence and marketing automation software service. The company provides a technology-driven alternative to traditional local marketing methods for various brands across a number of industries, such as retail, automotive, healthcare and entertainment, among others. Its Intelligence Platform is a cloud-based software service that enables national brands to predict local demand-based on consumers’ purchase power and intent and manage digital advertisements containing in-store offers, and promotions to reach consumers at a local level across mobile, social and video channels. Through marketing automation and direct integration with real-time bidding (RTB), exchanges, its platform delivers digital advertisements containing product and store-specific promotions to local consumers. The Company also offers Digital Zip architecture, which is a digital grid of households organized into over 44,000 neighborhoods or Digital Zips.

IPO Details

Exchange and Ticker: NYSE: MXPT

Filing Range: 6.5 million shares @ $10.50 to $12.50

Offering Price: $11.50

Offering Size: $74.8 million

Shares Outstanding: 25.6 million

Underwriters: Goldman Sachs & Co, Deutsche Bank Securities, Pacific Crest Securities Inc

Co-managers: Needham & Co LLC, William Blair & Co

Company Counsel: Gunderson Dettmer Stough Villeneuve Franklin&Hachi

Manager Counsel: Wilmer Cutler & Pickering

Auditor: Deloitte & Touche LLP

Market Capitalization on 3/31/15: $ 244.94 million

Close price on 3/31/15: $9.58

Investment Details

Venture Backers:

  • Trinity Ventures LLP
  • Madrona Venture Group LLC

Financing Rounds:

  • 1/12/10 $3M
  • 3/1/11 $8M
  • 12/12/11 $3.75M

Source: Data provided by Thomson Reuters.