Judo lands $3m seed financing led by TenOneTen, Freestyle

Judo, a Toronto-based software-as-a-service platform that helps improve mobile app experiences, has collected $3 million in seed financing.

Judo, a Toronto-based software-as-a-service platform that helps improve mobile app experiences, has collected $3 million in seed financing. The round was led by TenOneTen Ventures and Freestyle Capital, with the participation of angel investors. The deal’s proceeds will support Judo’s growth.


TORONTO, Nov 18, 2021 — Judo, the mobile experiences platform company, today announced seed funding of $3 million, co-led by TenOneTen Ventures and Freestyle Capital.
The company raised capital after operating profitably to realize the market potential of its category-defining platform, which has been built to meet the needs of the most demanding mobile publishers. The company’s no code, server-driven UI technology, which is used by dozens of leading mobile applications, supports efficient delivery of rich contextual user experiences at scale without updates typically saving between 20 and 80 hours of development time.

To date, the company has built a market leading presence in professional sports where its platform has been used for several years by many leading brands. More recently, the company has begun working with leading brands in OTT media, sports gambling, consumer fintech, retail and other verticals.

Using Judo, app publishers build rich experiences that are indistinguishable from the core mobile app, with no code. Server-driven UI, an emerging technology being adopted by some of the largest digital brands, supports delivery of new, rich in app experiences without app store updates. Judo is used for high ROI use cases including building onboarding, branded content and sponsorships, user conversion flows and event-based content.

John Coombs, Judo CEO and founder said, “The Judo team and I are delighted to welcome TenOneTen and Freestyle Capital as investors. As real operators they appreciated the challenges we had in scaling a tech platform business one customer at a time. Capital allows us to accelerate fulfilling our mission of making mobile app publishers more efficient and effective by enabling flexible deployment of new experiences.”

David Waxman, managing partner TenOneTen, remarked, “John and the Judo team have built a technical, differentiated product platform and a profitable SaaS business without outside capital. This impressive feat speaks to the quality of the team and to the enormous opportunity in front of them.”

In conjunction with announcing funding Judo also announced that longtime advisor Seamus McAteer joined the company as COO. On taking the role Seamus remarked, “I am excited to join the Judo team full time. I have been fortunate to have founded and worked at several category defining companies. I believe Judo is defining a new mobile app experiences platform category based on new technologies for no-code development and server-driven UI.

About Judo
Judo is a SaaS platform used by dozens of leading brands to deliver rich native user experiences in mobile apps. Customers save between 20 and 80 hours of development time building experiences using Judo’s no-code development environment. Experiences are added without requiring app updates through the use of server-driven UI, an emerging technique used by major mobile-first enterprises where layout as well as content is stored and updated on the server.