Vancouver-based financial software startup Dojo Technology Corp has raised undisclosed seed-stage financing. The backer was Vested Ventures, the investment arm of U.S. public relations agency Vested. Founded in 2016, Dojo has created a gamified mobile platform that helps youth and their families interact with financial institutions. Dojo’s app, currently focused on kids, will soon expand to include teenagers and adults. Led by Chad Sichello, the company will use its partnership with Vested to grow the brand across Canada and the United States and develop new prospects and revenue opportunities.
Vested Ventures Completes Seed Round Investment in Dojo
NEW YORK & VANCOUVER, British Columbia–(BUSINESS WIRE)–Vested Ventures, the investment arm of Vested (the fastest growing public relations agency in the world), announced it has successfully completed a seed round investment in Vancouver financial software company Dojo Technology Corp (“Dojo”).
Dojo’s mobile platform reimagines how families and youth interact with their bank or credit union by providing reward-based gamification, nudging users towards positive financial habits. Imagine logging into your banking app and instead of only seeing deposits, withdrawals and bill payments, people learn about income, savings goals, and regular tips on how to better manage money via engaging content (Dojo’s Teachable Moments Technology). Dojo’s app currently focuses on kids and will be expanding to help teens and adults.
Dojo integrates directly with financial institutions’ bank account and card infrastructure, helping banks and credit unions reduce customer acquisition costs, drive user engagement, build lifelong banking relationships and make the next generation of consumers better at managing money than the last.
“Dojo was conceived to help families build generations of wealth”, said Chad Sichello, CEO and Co-Founder of Dojo. “With the reach of our customers and support of investors like Vested Ventures, we’re changing the face of financial literacy in a way that’s fun and accessible to everyone. This is truly a win-win.”
Vested Ventures’ financial investment and strategic counsel will help Dojo activate its brand across the U.S. and Canada, driving new prospects and revenue opportunities. Vested’s support to Dojo will include marketing support, media relations, content development, corporate messaging, and executive positioning.
“Vested Ventures seeks to create strategic, long-term partnerships with companies that foster positive relationships with money, whether that be by promoting financial literacy, helping bring underbanked people into the financial system, or promoting transparency in financial services,” said Eric Hazard, CEO of Vested Ventures. “Dojo’s mission fits squarely into these objectives and we’re excited to help them refine their communications strategy to quickly enter new markets through our unique combination of capital, network, and exposure.”
Dojo joins the Vested Ventures portfolio which consists of equity positions in Remesh, an artificial intelligence polling platform, and Spare, a mobile app that rounds up users’ dining bills and donates the remainder to charities that feed the hungry.
About Vested Ventures
The strategy of Vested Ventures is to create long-term partnerships via equity positions and consulting services with startups that complement the agency’s current client base, which consists of transformative companies that operate across the financial services industry, and to help those companies grow by using the agency’s expertise in strategic communications.
A team of veteran financial communications consultants at New York-based firm Vested founded and run the practice. Its methodology and an application form are available at vested.ventures.
Named the world’s fastest growing public relations agency in 2017, Vested is an integrated communications firm focused on the future of finance. Vested’s approach merges deep financial expertise with creativity to deliver award-winning, integrated campaign for our global clients. Vested is a founding member of the Global Fintech PR Network and recently launched the industry’s first agency-run investment group, Vested Ventures. Learn more at www.fullyvested.com, or via Twitter or LinkedIn.
Dojo helps financial institutions change the way families interact with their bank, their money & each other in a fun and informative way. Dojo’s money management platform blends blockchain technology & behavioral science to create financial resiliency and build generations of wealth. Dojo’s proprietary interface promotes financial literacy in a way that is trusted, transparent, democratic and fun.
Watch Dojo win the Audience Choice Award from over 300 senior financial executives in the global payment and banking industry.
Contact Dojo at firstname.lastname@example.org or be part of the Dojo community via LinkedIn, Facebook. Twitter & Instagram.
Andrew Graham, 646-385-0189
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