Kleiner Perkins Leads Financing for Klout

Klout, a San Francisco-based start-up that measures social influence online, has confirmed a new round of funding led by Kleiner Perkins Caufield & Byers. Institutional Venture Partners, Venrock, Greycroft and ff Venture Capital also participated in the round, which reportedly closed at $30 million.

It’s the new year, and we’re proud to kick things off by announcing a new round of funding! At Klout, we’ve established ourselves as not only the leader in influence but as a key component of the social web. Our mission is to empower every person by unlocking their influence and this funding will allow us to scale that vision.

We’ve already made significant investments in both engineering and infrastructure, and with this funding we’ll invest further in these areas so we can continue to provide the most accurate and transparent measurement of influence. We’ll also help our community become better users of social media, expand Klout Perks so that all influencers are rewarded for their influence, and make it clear why it pays to have Klout.

It’s early in our journey, but we know how passionate people are about their Klout scores and we take this responsibility very seriously. I couldn’t be more proud of the team here at Klout and their commitment to building amazing products and technology.

The round was once again led by Kleiner Perkins and we were lucky enough to have Institutional Venture Partners and Venrock join us along with previous investors Greycroft and ff Venture Capital participating. We are also really excited to have Chi-Hua Chien from Kleiner Perkins join Bing Gordon, Allen Morgan and myself on the Klout board of directors.

2011 was an amazing year here at Klout and we are looking forward to an even bigger 2012. Thank you for all your support in helping us reach this exciting milestone and Happy New Year!