Leapfrog Online Raises $30 Million

Leapfrog Online, a Chicago-based digital direct marketing company, has raised $30 million in minority equity funding from North Bridge Growth Equity. GCA Savvian advised Leapfrog on the transaction.




Leapfrog Online, the leading privately held digital direct marketing firm in the country, announced today that North Bridge Growth Equity (NBGE), a leading growth equity firm which invests in technology and technology-enabled companies, has made a minority investment of $30 million in the company. The capital will be used to help accelerate Leapfrog Online’s growth initiatives, through both organic and acquired growth.

“We are delighted to partner with North Bridge as we enter into our next stage of growth,” said Scott Epskamp, President and Co-Founder of Leapfrog Online. “Their impressive team has understood our business and the growth opportunities within our industry from the first time we met. North Bridge’s expertise in sourcing and structuring acquisitions will be a critical component of our acquired growth success. We are confident that their deep expertise in technology and online marketing will further enable Leapfrog Online to innovate and capitalize on a period of high growth in the digital direct marketing industry.”

NBGE Managing General Partner, Mike Pehl, will work with Leapfrog Online’s experienced management team and will sit on the company’s Board of Directors. “Leapfrog Online is an ideal firm for our investment model,” commented Mr. Pehl. “Exhibiting strong senior management and a successful business model that includes a proprietary technology platform, they have already achieved leading status in the digital direct marketing industry. We are excited to be a partner with them as they scale to that next level of growth.”

GCA Savvian served as the exclusive financial advisor to Leapfrog Online for this transaction.

About North Bridge Growth Equity http://www.nbge.com

North Bridge Growth Equity (NBGE) is a leading growth equity firm which invests in technology and technology-enabled companies characterized by strong revenue and profitability momentum, large and dynamic addressable markets, and proven management teams. NBGE targets investments in companies with $20 million to $200 million of revenue, and is currently investing from the $545 million North Bridge Growth Equity Fund I. NBGE is co-located and affiliated with North Bridge Venture Partners (NBVP), a bi-coastal leader in early stage venture capital investing, and together, NBGE and NBVP have $3.2 billion of committed capital under management.

About Leapfrog Online http://www.leapfrogonline.com

Founded in 1995, Leapfrog Online is the leading independent digital direct marketing firm in the country, developing programs for Fortune 500 marketers that find, convert and monetize the right customers. Offering a unique mix of agency-level strategy and services, a proprietary closed-loop technology platform and a performance-based compensation model, Leapfrog Online’s customized programs deliver full operating control and completely align with our Clients’ goals strategically, operationally and financially. This dedicated approach has driven profitable results for leading Clients in the Telecommunications, Financial Services and Automotive industries.