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LottieLab grabs $4m seed

LottieLab, a motion design and collaboration platform for product teams, has secured $4 million in seed funding.

LottieLab, a motion design and collaboration platform for product teams, has secured $4 million in seed funding. Point Nine led the round.

PRESS RELEASE

London: LottieLab, the motion design and collaboration platform for product teams that has created a worthy successor to the much-loved GIF, has today announced a $4 million seed round led by early-stage VC firm Point Nine.

The funding round also included participation from podcaster-turned-investor Harry Stebbings’s 20VC, Entrepreneur First, and some of the world’s most prominent founders such as CEO of Webflow, Vlad Magdalin, CEO of Invision Clark Valberg, former CPO of WordPress Aadil Mamujee, the CPO of Slack Tamar Yehoshua, CEO of Squarespace Anthony Casalena, Former VP at Twitter Rob Bishop and Ex-CEO of Product Hunt Josh Buckley.
LottieLab – the GIF successor

Founders Andrew Ologunebi and Alistair Thomson met at Entrepreneur First, the startup accelerator program that focuses on talent investment. Both are design and animation experts who have created products used by millions of people globally. From Silicon Valley to Europe, they have also worked at global tech companies like Salesforce and Cisco, and previously managed their own design and software agencies helping multiple fast-growing startups build out cross-platform digital experiences.

The two decided to explore the animation space due to their own frustrations creating high-quality motion-powered digital experiences and the fact that the traditional GIF animation file format was not fit for purpose. As fully-rendered moving images, GIFs take up a lot of space on apps and websites and aren’t interactive in any true sense of the word. Crucially, they cannot be exported as code and as such can’t be manipulated easily by developers.