Loyalty marketing platform Splio grabs 10 mln euros

Paris-based Splio, a provider of a loyalty marketing platform, has secured 10 million euros in funding. Ring Capital led the round.


Paris, September 24th, 2019 – Splio today announces the closing of an additional €10M funding round led by Ring Capital, a fund specialized in financing French Tech scale-ups, with the participation of Swen Capital Partners and Splio’s historic investors, BPI France and Amundi PEF. The company, which has offices in Europe and in China, presently offers a SaaS New Loyalty marketing platform, used by over 500 brands in 8 different industries, including the brands The Kooples, FNAC, Le Slip Français, Big Fernand, GiFi, Maty, and Longchamp.

Splio raised €10M to accelerate its product development and international growth. Building upon this fundraising and the investors’ continued trust, Splio will further invest in its R&D teams to support its international growth by offering European and Chinese markets an innovative marketing platform that addresses new generations of consumer behaviors.

“Splio convinced us with its vision for the future of brand loyalty and customer relationships. With this fundraising, we want to further support Splio’s growth and keep investing in the platform that serves this vision. Boasting a mature business model, a strategic positioning, and an ambitious internationalization plan, Splio is at the heart of Ring Capital’s strategy,” affirms Nicolas Celier, Co-founder of Ring Capital.

“Splio is proud to open the doors of the New Loyalty Economy to brands that want to make a difference in a time of hyper-choice, ultra-digitalization, and mobile-first priorities. Splio is offering a new kind of approach that covers all customer relationship needs,” announces Mireille Messine, CEO of Splio.
Splio added more than 30% new brands in 2019 including Vivarte Group (Minelli, San Marina, Caroll), the restaurant chain Big Fernand, L’Oréal Luxe, and Made in Design, and aims to accompany them in the era of the New Loyalty Economy with its New Loyalty marketing platform.

“With Splio, we provide all organizations with the ability to digitalize their ticketing, like the Atelier des Lumières in Paris, as well as engage in personalized communications via push wallet notifications with all the visitors” comments Alexandre Poltoratzsky, Sales Director at Vivaticket.

“Splio has proven to be the ideal platform to create transactional as well as relational loyalty programs, allowing us to attribute loyalty points for every on & offline interaction with our customers,” declares Davide Basile, Marketing and Communications Director at Wycon Cosmetics, a growing international Italian cosmetics brand.

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About Splio: www.splio.com
Splio helps marketers join the New Loyalty Economy to better acquire, convert and engage customers on every channel, by modernizing customer relationships with mobile and digital.

The Splio New Loyalty marketing platform combines marketing automation, New Loyalty marketing, Mobile Wallet marketing, and WeChat marketing. Based upon a 360-degree on & offline customer view, the platform enables marketers to acquire and engage via mobile, create and manage both points-based and relationship-based Loyalty programs from every customer touchpoint, and ultra-personalize marketing campaigns on all channels.
More than 500 brands across Europe and China use Splio every day, including The Kooples, Fnac, Caudalie, Minelli, Le Slip Français, Longchamp, Fauchon and GiFi.

Splio has 150 employees and 5 offices across Europe and China. The company raised €10M in October 2016 from Amundi PEF, BNP Paribas Développement, and BPI France, and another €10M in September 2019 from Ring Capital, Swen Capital, BPI France, and Amundi PEF to support international growth and to develop the Europe-China axis. Splio is one of Inc. 5000’s High-Growth European companies and benefits from the French Tech Pass.