M33 Growth backs strategy of retail marketing investor RHI Group

RHI Group, a Toronto-based investment company focused on retail marketing solutions, has secured an undisclosed investment from M33 Growth, a U.S. venture capital and growth equity firm.

Founded this year by Executive Directors Alex Moorhead and Brian Sinclair, RHI Group invests in software and digital marketing companies that leverage consumer data to help retailers make more informed decisions and market more effectively.

Moorehead and Sinclair are both former retail marketing executives. Moorehead was also previously a managing director at Tandem Expansion Fund.

M33 Growth Managing Director Gabe Ling said his firm will partner with RHI Group on investments.


M33 Growth Invests in RHI Group to Partner on Investments in Retail Marketing Solutions

Both firms see a huge opportunity in the retail space to leverage data analytics and innovative platforms to optimize the connection between retailers and consumers


M33 Growth, a venture and growth-stage investment firm, has partnered with RHI Group Inc., a marketing investment company focused on retail marketing solutions.

RHI Group Co-founders, Alex Moorhead and Brian Sinclair are seasoned veterans of the retail marketing industry, each with over 25 years of experience building and managing high growth, mass market, loyalty and data analytics businesses over a wide geographic area including Canada, the USA, and UK. Together they have founded and operated businesses that have returned a combined $1 billion to investors.

“M33’s model is to partner with industry experts and together identify and support entrepreneurs who have built exciting businesses, that we believe are ready to move to the next level,” said Gabe Ling, Co-founder and Managing Director of M33 Growth. “While we provide capital, we also seek to offer guidance and mentorship which we believe is critical to achieving next stage success. We see a huge market opportunity in the digitization and personalization of retail and we are excited to partner with RHI Group on investments in this space. As seasoned veterans in retail marketing and technology, we believe that Alex and Brian have the depth of experience and knowledge of the industry that will not only help each of the portfolio companies grow strategically on their own, but also contribute to a larger ecosystem that we plan to help create.”

“We will be actively working to assemble a portfolio of companies that we believe can deliver on a vision of what the future of retail marketing can and will be,” said Alex Moorhead, Co-founder and Executive Director, RHI Group Inc. “In this digital age, retailers have faced real threats to the relevancy of their business model, but they have also seen opportunities emerge that only modern data analytics can provide. We seek to help smart retailers navigate this new world and drive success through optimized marketing and an improved shopper experience.”

“At RHI Group, we feel strongly that all retailers should be properly leveraging consumer data to better market their products to consumers. We believe that this data has the potential to revolutionize how a CMO reaches their customers, but amazingly, only 29% of marketers report they are actively participating in advanced analytics modeling, according to recent research from Gartner, Inc.,” said Brian Sinclair, Co-founder and Executive Director, RHI Group Inc. “We are excited to partner with M33 Growth to continue our mission of fostering innovation and growth in the retail marketing sector.”

About RHI Group

RHI Group Inc. invests in and works with leading digital marketing companies that leverage consumer data to help retailers make more informed decisions and market more effectively. North American retailers must continuously reinvent the way they go to market to allow them to compete with leading digital retailers. RHI Group are experts in this space having successfully worked with some of the most recognizable retail brands. The firm’s focus is on partnering with businesses that use shopper data to assist retailers to maximize the return from their marketing budgets – in customer communications, loyalty, customer analytics, customized coupons and offer optimization – by providing the growth investment needed to accelerate expansion and drive innovation. Learn more at RHIGroup.com.

About M33 Growth

M33 Growth is a venture and growth stage investment firm that seeks to partner with founders and CEOs who have successfully bootstrapped their companies to strong growth and are positioned to rapidly scale their companies and break through as market leaders. With deep experience fueling sales and marketing engines, driving acquisitions and building value through data assets, M33 Growth seeks to propel portfolio companies to success in their markets. Founded by veterans of renowned investment firms with considerable operational experience, the Boston-based firm seeks to invest in companies in the software, healthcare and services sectors throughout North America. Learn more at m33growth.com.


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