Mars Petcare scoops up Whistle for $119 mln

Pet food conglomerate Mars Petcare has acquired San Francisco-based Whistle, maker of a GPS location monitor and fitness tracking device for dogs, TechCrunch reported. Bloomberg reported Mars Petcare, a subsidiary of the candy food maker, acquired Whistle for $119 million.

Founded in 2012, Whistle previously raised $21 million in venture funding from DCM VenturesNokia Growth Partners, Melo7 Tech Partners LLC (founded by the professional basketball player Carmelo Anthony), Qualcomm and Queensbridge Venture Partners, among others, according to Thomson Reuters.

Last year, Whistle raised a $15 million Series B round led by Nokia Growth Partners.