NEW YORK – Media Metrix Inc., a provider of products and services that measure Internet and online usage, held an initial public offering May 7. The company offered 3 million shares of stock at $17 apiece, well above the company’s $12 to $14 filing range.
Donaldson, Lufkin & Jenrette, BancBoston Robertson Stephens and Thomas Weisel Partners L.L.C. underwrote the offering, which left 16.7 million shares outstanding.
J.H. Whitney & Co., Greylock IX Limited Partnership and Venrock Associates were venture investors. There were no selling shareholders.
Media Metrix, formerly a division of NPD Group Inc., was created in March 1997. The company collects data by measuring usage through a sample of personal computer users fitted with its tracking technology. Personal computer users who are tracked by the company are also required to a keep detailed diary of online activities. America Online Inc., Amazon.com, eBay, IBM, Infoseek, Time Warner and Yahoo! are customers.
Media Metrix incurred losses of $3.4 million in 1996, $4.9 million in 1997 and $7.5 million in 1998. Proceeds of the sale, worth an estimated $51 million, will be used for international expanse, new product development and general corporate purposes. William Helman, general partner of Greylock, joined the company’s board of directors in April 1997. Michael Brooks, general partner of J.H. Whitney, became a director in November 1998.
Media Metrix – Selected Financial
(in thousands, except per share data )
Period from Inception Year Ended December 31, Three Months Ended March 31,
through December 31, 1995 1996 1997 1998 1998 1999
Revenue 1,033 3,188 6,331 1,160 3,178
Net loss -372 -3,376 -4,874 -7,472 929 2,466
Net loss per share -0.06 -0.52 -0.75 -0.98 -0.14 -0.19