China’s Miaozhen Systems, a third-party big data company in the advertising industry, closed on $10 million in Series C financing recently. CBC Capital, a Beijing-based TMT-focused private equity fund, led the round. Redpoint Ventures, KPCB, as well as WPP Digital, also participated.
Miaozhen Systems, a leading Chinese third-party big data company in the advertising industry, announced that the company has closed a US$10 million Series C round financing led by CBC Capital, a Beijing-based TMT-focused private equity fund.
Investors also participating in this round include Redpoint Ventures in the United States, KPCB, as well as WPP Digital, Miaozhen said in a statement.
“Leveraging on technical advantage and big data processing capacity, Miaozhen has become a leader in the industry. Its impressive daily capacity of handling 100 billion advertising requests through the cloud platform enables the company to help customers solve actual problems in marketing. Big data is reshaping the business community, as well as transforming the overall ecosystem of the new media advertising industry,” said Tian Suning, chairman of CBC.
“With big data application as core business, Miaozhen is seeking to help customers solve problems in marketing in a more scientific and intelligent way, especially those conundrums arising from information explosion and data piles-up due to large uncertainties,” said Zhu Wei, chief executive officer of Miaozhen.
About Miaozhen Systems
Miaozhen Systems is the leading third-party advertising technology company in China. Founded in 2006, with more than 280 employees, Miaozhen is a novel high-tech enterprise. Miaozhen headquarters in Beijing, with branch offices in Shanghai, Guangzhou and Singapore, providing products and solutions in Taiwan, Japan and Australia.
Miaozhen has data processing capability of 100 billion ad requests every day. The cumulative data storage is over 2PB. The exclusive Moment Tracking Technology helps advertisers, agencies and publishers in efficiently measuring online campaign impact (including reach, frequency and demography of target audience), and enhance their online advertising returns. Various leading multinational brands including P&G, Microsoft, Volkswagen, L’Oreal, Coca-Cola, YUM!, are using tools and solutions provided by Miaozhen.