Milestone Buys Safemark

Milestone Capital Partners has acquired Safemark Systems Inc., an Orlando, Fla.-based provider of in-room safes to the North American hospitality market. No financial terms were disclosed. Madison Capital Funding and New Canaan Funding provided both debt and equity for the transaction, while Safemark was advised by Lazard Middle Market. 


Milestone Partners is pleased to announce that on June 16, 2008 it partnered with management to acquire Safemark Systems Inc. (


Headquartered in Orlando, FL, Safemark Systems is the leading provider of in-room safes to the hospitality market in North America, having installed more than 500,000 safes in hotels and resorts over the past 25 years. Through its pioneering revenue sharing program, Safemark offers hotels a no-cost method to generate additional income while providing their guests the security and convenience of in-room safes. Safemark has been approved or specified by virtually every major hospitality chain, often as the provider of choice. With relationships with global franchisors and chains, as well as manufacturing and distribution capabilities in Asia, the company reaches customers worldwide.


Brooke Hayes, Partner at Milestone, said “Safemark not only has a solid installed base that should provide strong recurring revenue, but also has vast growth opportunities through direct sales initiatives, rapidly expanding international markets and various non-hospitality end markets. We are excited to partner with the team at Safemark to realize this growth.” George Oelschig, CEO of Safemark, said “Milestone has proven its ability to help middle-market companies like Safemark achieve success, and we are excited about the potential for our business with Milestone on board.”


Madison Capital Funding LLC ( and New Canaan Funding LLC ( provided debt financing and co-invested equity alongside Milestone and management. Lazard Middle Market ( advised Safemark Systems. For more information about the transaction, contact Brooke Hayes or Adam Curtin at Milestone.


Milestone Partners ( is a private equity firm that partners with management to invest in leveraged buyouts and recapitalizations of lower middle market businesses. Milestone pursues successful niche-market leaders that provide high-margin products or services. Milestone's transactions typically provide liquidity to shareholders of privately-owned businesses, facilitate the transition of ownership to key managers, and allow management to capitalize on growth opportunities, while maintaining the legacy of the founders. Milestone is currently making investments through Milestone Partners III, L.P.