Mobile Posse Inks $5M

Mobile Posse, a provider of mobile marketing, CRM and research technologies, has raised $5 million in Series C financing. New investor Harbert Venture Partners led the round, which also included participation by Softbank Capital, Court Square Ventures, Columbia Capital, as well as undisclosed individual investors.


Mobile Posse, the leading provider of mobile home screen messaging and consumer insights, today announced that it now reaches more than 15 million mobile consumers with active home screen messaging – one third of which are Android users. Additionally, the company announced that it has closed $5 Million in Series C funding. New Investor, Harbert Venture Partners led the round, which also included Softbank Capital, Court Square Ventures, Columbia Capital, as well as individual investors.


“The value and power of the mobile phone home screen is immense. Every day, we are engaging a growing number of consumers with CRM messaging, advertising and content delivered directly to the home screen.” said Jon Jackson, CEO of Mobile Posse. “The home screen delivers proven engagement and we are thrilled that investors agree.”


An increasing number of carriers utilize Mobile Posse to engage subscribers including Verizon Wireless, MetroPCS, U.S. Cellular, and Cricket. The Mobile Posse platform allows wireless carriers and advertisers to proactively engage consumers with graphical interactive messages and surveys via the home screen of mobile phones. Carriers leverage the platform to deliver full–screen, full–color CRM messages supporting customer service and product initiatives. Consumers opt–in to the free service to receive helpful and timely information, such as weather forecasts and local gas prices, along with valuable offers from national and local advertisers.


Mobile Posse’s value proposition lies in engagement. The large audience that Mobile Posse reaches, coupled with the engagement levels is a huge opportunity for carriers, brands and advertisers. Click-through rates include:


For advertising messages: 8-10 percent

For content messaging: 12-15 percent

For CRM messaging: 27-30 percent


“Mobile Posse has proven its home screen platform technology provides high value to carrier partners, advertisers and consumers. Our research with carrier partners and advertisers shows these customers recognize our platform as a premium mobile channel for customer engagement and advertising, as evidenced by superior click-through rates,” said Tom Roberts of Harbert Venture Partners. “With its management team, innovative technology and compelling content, we expect Mobile Posse will continue its current rapid growth pace.”


About Mobile Posse


Mobile Posse, Inc. is the leading provider of next-generation mobile marketing, CRM and research solutions for the home screen. Mobile Posse enables advertisers, content providers, research organizations and wireless carriers to proactively reach consumers through the prime real-estate on the mobile phone. The first company to commercially launch graphically-rich and interactive home screen programming in North America, Mobile Posse delivers a superior experience for consumers and industry-leading results for marketers. Mobile Posse powers home screen content and advertising delivery solutions for leading national and regional wireless carriers. Founded in 2005 and privately held, Mobile Posse is headquartered in McLean, VA, with offices in New York and San Francisco.