NetShelter raises $15M in Series B

Media company NetShelter Technology Media, which has offices in San Francisco, New York and Toronto, has closed a $15 million round of Series B funding led by Rho Ventures, with return investors including Rho Ventures’ affiliate, Rho Canada, and JLA Ventures. NetShelter comprises more than 200 tech content sites and blogs.


NetShelter Technology Media, the world’s largest and most engaging tech media entity*, comprised of more than 200 influential tech content sites and blogs, today announced the closing of $15 million in Series B funding led by Rho Ventures, with participation by existing investors Rho Canada and JLA Ventures. The investment will serve to accelerate the growth of the company’s leadership position in the tech category, as well as its unique capabilities to better serve brand marketers through its powerful network of technology influencers.
“NetShelter is a leader in technology media by helping the industry’s most recognized brands harness the power of a highly influential network of tech publishers and audiences,” said Mark Leschly, managing partner, Rho Ventures. “With the company’s large tech footprint, its reputation for innovation, and its roster of leading independent sites, we look forward to supporting NetShelter’s ongoing success.”
NetShelter empowers brand marketers to influence buying behavior by marrying their messages into highly engaging environments. This approach allows marketers to tap into a powerful network of technology influencers that can amplify the impact of a single marketing message many times over. The company also addresses display advertising key challenges, such as “banner blindness,” by increasing the ad’s visibility and impact through messaging and environments that are more engaging, credible and relevant to the reader.
“We’ve become the leader in tech media by helping marketers engage with influencers in ways that shape brand perception and buying behavior and make them more influential,” said Peyman Nilforoush, CEO and co-founder of NetShelter Technology Media. “Rho Capital’s reputation for partnering with industry leading media companies is a testament to the success of our unique approach and the enormous size of the opportunity that lies ahead.”
NetShelter partners with the most influential independent sites in the IT, mobile and consumer electronics categories, including,,,,, Experts-Exchange and more than 200 others. According to comScore*, over 133 million readers visited NetShelter Technology Media partner sites in August, outpacing all other tech media entities including CNET, IDG and AOL Tech.
*comScore Media Metrix August 2010
About Rho Ventures
Rho Ventures has a multi-stage investing strategy focused on high-growth companies in large markets. Rho Ventures’ investments span new media, healthcare, IT and energy technology. Rho Ventures brings nearly 30 years of venture experience, combined with its partners’ deep sector expertise and its far-reaching network to assist each portfolio company. This approach has allowed Rho to participate in the growth of some of today’s most innovative and successful companies, including Ciena, Capstone Turbine, Compaq Computer, Gloucester Pharmaceuticals, Human Genome Sciences, iVillage, Intralinks, MedImmune, ReachLocal, Shire, Tacoda, Tripod, EveryDayHealth, Vicuron, and Yantra. Rho Ventures is currently investing from Rho Ventures VI, a $510 million fund. The firm has offices in New York City, Palo Alto and Montreal.
About Rho Canada
Rho Canada ( based in Montreal, is dedicated to backing leading, early-stage technology-based companies in Canada. Formed in 2006, Rho Canada is affiliated with Rho Ventures in the US and leverages off Rho Ventures’ nearly 30 years of experience in investing in venture-stage companies. The Rho Canada team is led by Jeff Grammer and Roger Chabra, serial entrepreneurs who have previously successfully built, as CEOs, a number of venture-backed companies, both in the US and Canada. Since 1981 Rho Ventures ( has been investing in leading edge, high growth companies that redefine the status quo. The firm has a deep history of supporting companies at multiple stages of growth spanning early stage investments to later stage expansion and growth equity transactions. Rho Ventures has financed approximately 200 companies and has invested in market leaders across many high growth sectors including information technology, communications, new media, healthcare and energy technology.
About JLA Ventures
JLA Ventures ( a private venture capital firm with offices in Toronto and Montreal is a leading investor in technology companies at all stages of growth. JLA Ventures’ past and current portfolio companies include: Triple G Systems (acquired by General Electric), Pixstream (acquired by Cisco), Basis100 (acquired by First American Corporation), Fun Technologies (acquired by Liberty Media Corporation), Servicesoft Technologies (acquired by Broadbase), Isolation Systems (acquired by Shiva), Descartes Systems Group, Bioscrypt Q9 Networks VFM, Quickplay Media, MusicIP, HealthUnity, Planeteye, Nstein, ZipLocal, b5media and First Coverage Inc.
About NetShelter Technology Media:
NetShelter’s mission is to help technology publishers, marketers and consumers become more informed, influential and successful. NetShelter was founded to take advantage of a significant void in technology media that, with the explosive growth of the technology industry, it was simply not possible for any single media entity to credibly cover all aspects of the category.
NetShelter’s approach is grounded on the principle of openness and that anyone can add relevance to the end product. Through this, NetShelter has attracted over two hundred tech content sites and blogs that are highly credible and influential in their respective areas of expertise. The open nature of NetShelter’s approach allows the company to offer marketers a combination of niche content at scale that is unmatched by others.
As a result, NetShelter has grown to become the leading technology media company (with over 133 million unique monthly visitors, according to comScore), while delivering on the goal of building the most influential technology media company. NetShelter’s sites on average deliver significantly higher levels of engagement compared to all other technology media companies.
NetShelter’s content sites and blogs are concentrated across IT, Mobile and Consumer Electronics.
NetShelter is headquartered in San Francisco with offices in New York, Toronto, and the United Kingdom. NetShelter Technology Media is backed by venture funding from Rho Ventures, Rho Canada and JLA Ventures.