New Funding for Motorcycles, Marketing and Omega-3

E-commerce marketing, electric motorcycles and chia seeds are seeing some love from investors. That, at least, is the short takeaway from poking through securities filings this morning. The search unearthed a few funding rounds for startups and one for a venture fund.

Funding recipients include the following:

–MyBuys, a provider of personalized product recommendations, has raised $2.5 million in new funding, according to a securities filing.

The Redwood City, Calif.-based company, founded in 2001, has previously raised more than $23 million in venture funding from Lightspeed Venture Partners and Palomar Ventures, according to Thomson Reuters.

The company puts together detailed consumer profiles based on information it gathers from shoppers when they visit a commerce site or sign up for alerts. In May, MyBuys announced it acquired Veruta, an online advertising firm, for an undisclosed sum.

–Impact Ventures II – a venture investment fund tied to New York City-based City Light Capital  – has closed on $24 million, according to a securities filing. Executive officers in the fund include Josh Cohen, co-founder of City Light, and Thomas Groos, a partner.

The firm makes invests primarily in three areas:  safety and security, education, and energy. Portfolio companies include Shotspotter, a developer of technology for pinpointing location of gunshots, Rotomotion, a developer of helicopter robots, and 2tor, a provider of distance learning support services.

Cohen previously was the director of business development for Mobility Electronic and worked as an investment banker in the technology group of Deutsche Banc Alex Brown in San Francisco. Groos previously served as executive chairman, CEO and president of Viking Group, a provider of fire suppression systems.

Cohen and City Light could not be reached for comment.

–Zero Motorcycles, a maker of electric motorcycles, has raised $1.5 million in new funding, according to a securities filing.

Previously, Scotts Valley, Calif.-based Zero has raised $10.6 million from private equity firm The Invus Group, according to Thomson Reuters.

Zero, formerly Electricross, makes a range of bikes, including dirt, street, and dual sport models. The company announced earlier this month that it has received a $900,000 grant from the California Energy Commission to begin development of an advanced compact electric powertrain. Additional matching funds from the City of Santa Cruz and other contributors, brings the total allotment to more than $1,840,000, the company said.

–And Mamma Chia, a Bonsall, Calif.-based company that makes edibles with the trendy, nutrient-rich chia seed, has raised $300,000 out of a planned $750,000 offering, according to a securities filing.

Chia is a species of flowering plant native to central and southern Mexico and Guatemala that was cultivated by the Aztecs, according to Wikipedia.  Seeds are ground or used whole in drinks and food. The seeds are rich in omega-3 fatty acids, popular in health supplements.