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Norwest Venture Partners taps Ames as CMO and principal

She served as an operating executive with Norwest for the past two years,

Norwest Venture Partners has named Lisa Ames as chief marketing officer and principal. She served as an operating executive with Norwest for the past two years and is continuing in that role in addition to her CMO responsibilities. Prior to joining Norwest, she was vice president of marketing at Lucidworks.

PRESS RELEASE

PALO ALTO, Calif., May 4, 2022 /PRNewswire/ — Norwest Venture Partners, a leading venture capital and growth equity investment firm, today announced that it named Lisa Ames as the firm’s first chief marketing officer and principal. Ames joins Norwest’s Portfolio Services organization, which offers founders and their teams comprehensive advisory services, a vibrant community, and a range of impactful resources to help companies grow and thrive. Working closely with the firm’s investors, Norwest’s Portfolio Services provides access to advice, resources and collaborative support in the areas of greatest value to today’s companies.

In addition to appointing Ames as CMO, the firm announced six promotions and two advisory team hires on the Portfolio Services team across critical functions including talent acquisition; people advisory; M&A and capital markets; environmental, social and governance (ESG); and diversity, equity and inclusion (DEI).

“Norwest prides itself on providing holistic support to our founders, CEOs and executives. Whether we’re partnering with our companies to build and retain a team, establish a strong culture, launch or expand into new markets, or prepare for an IPO, we are dedicated to helping them succeed at every stage of their journey,” said Katie Belding, partner at Norwest, who spearheaded and leads the firm’s Portfolio Services team. “Adding Lisa Ames as our first CMO and promoting several key leaders on the Portfolio Services team underscores Norwest’s ongoing commitment to delivering strategic value and meaningful connections to our portfolio companies.”

Ames brings more than 20 years of B2B marketing experience to Norwest, where she leads the firm’s brand strategy and collaborates with portfolio company leaders to help optimize and scale their businesses for growth. She served as an operating executive with Norwest for the past two years and is continuing in that role in addition to her CMO responsibilities. Prior to joining Norwest, she was vice president of Marketing at Lucidworks and has held leadership roles at VC-backed B2B SaaS companies, including Demandbase and Castlight Health. As a certified Account-Based Marketing (ABM) expert, Ames was a frequent speaker on ABM best practices while at Demandbase.

“As we interviewed our founders and CEOs to better understand Norwest’s value proposition, three significant themes were echoed back to us: Our portfolio leaders rely on Norwest for support in building their teams and culture, activating their brands and taking them to market, and maximizing their valuations,” said Ames. “These insights motivated us to increase our investment in the Portfolio Services team, reflected in today’s promotions and important additions to our ESG and DEI senior advisory team, as well as the creation of our first chief marketing officer position, which I’m honored to hold.”

Ames will also continue to advance Norwest’s ESG and DEI initiatives in partnership with the firm’s senior advisors, investors and portfolio services team. As one of the prominent leaders on Norwest’s ESG and DEI steering committee, she helps Norwest execute on programs related to these initiatives while partnering with the portfolio services team to educate companies on how to develop their own best practices.