Online financial planner Planswell secures $7 mln more

Toronto-based online financial planning company Planswell has raised an additional $7 million in financing, bringing its total funding so far to $13.8 million. The investors were not identified. Planswell launched nationally in January, closing a seed round backed by former senior financial executives and others. The proceeds of the latest deal will be used for technology development and expanding marketing efforts. Founded in 2015 and led by CEO Eric Arnold, Planswell helps build financial plans for users located across Canada. The company reports building more than 50,000 financial plans since its launch.


Planswell raises an additional $7 million after building more than 50,000 free financial plans

TORONTO, JUNE 7, 2018 – Planswell, Canada’s first online financial planning company, has raised an additional $7 million in funding, bringing the total funding to $13.8 million.

The funds will be used to continue developing the company’s innovative planning engine, to expand its marketing efforts nationally, and to assist more Canadians with achieving financial security.

“Most of our clients come to us from banks, financial advisors, and robo-advisors,” said Eric Arnold, CEO and co-founder of Planswell. “They’re usually on track to spend hundreds of thousands of dollars in excess fees and interest charges, and they almost never have a proper plan. We give them an excellent plan for free and access to mortgages, investments and insurance that can save them a ton of money. It’s rewarding to see the positive impact we’ve had on so many people.”

Since launching nationally in January 2018, Planswell has built more than 50,000 financial plans for Canadians across the country.

“It’s been amazing to make financial planning accessible to everyone,” said Arnold. “We’ve been able to help everyone from single people starting out in their careers, to families that are expanding, and couples who are approaching retirement.”

Planswell now has more than 50 employees on a mission to assist Canadians in sustaining their lifestyles through retirement, putting their kids through school, or something unexpected. The financial planning engine is the first of its kind and makes it easy to build your plan for free in about three minutes.

How it works
Build your free plan at You can then schedule a free walk-through with a PlanPro, who can fine-tune your plan and give you advice on how to save hundreds of thousands of dollars.

1. Build your plan
Answer 30-40 questions in three minutes to create your plan. The questions are easy
and can be answered off the top of your head.

2. Review your plan
You’ll see exactly what to do each month to grow your wealth, reduce your debt, and be
protected from financial surprises. Expert phone or chat support is available.

3. Implement your plan
You can take your plan away and implement it yourself, or ask us to assist. We’ll guide you
through each step and make it faster and cheaper than anywhere else.

About Planswell
Planswell uses patent-pending technology to create the most intelligent financial plans in the world, absolutely free. We enable people from all walks of life to align their investments, insurance and borrowing with their personal goals. Planswell is currently operating across Canada, excluding Quebec and the Territories (coming soon). To learn more, visit

Available for interviews
Eric Arnold, CEO

Lauren Arnold, PR Manager

647 869 1438;