Orum, a sales acceleration platform that focuses on live conversations, has raised $25 million in Series A funding. Craft Ventures led the round.
July 27, 2021—(San Francisco, CA:) Orum, a sales acceleration platform that focuses on live conversations, raised $25 million in Series A funding led by Craft Ventures. Orum has carved out a unique role in the next-generation sales stack, partnering with Outreach, Salesloft, and Gong to act as an activity engine to drive success and volume across these platforms. The new funding brings the company’s total funds raised to $29 million since its inception in 2018. David Sacks will join the company’s Board of Directors.
“Live conversation is the cornerstone of sales development. Companies are forced to hire dozens of sales reps to create the activity required to hit their pipeline goals, but with a <5% pick-up rate, these entry-level sales roles are miserable and ineffective,” said Jason Dorfman, co-founder and CEO of Orum. “As more customers digitize their sales process, the need to go beyond platforms that just track and manage employees to software that augments rep activity is the future.”
Sales teams using Orum rely on the platform to meet aggressive growth targets while increasing the quality of their interactions with customers. Before Orum, companies had to manually reach out to customers or implement clunky auto-dialing solutions that led to a bad experience for both the customer and the end recipient. By using AI to do the leg work of actually getting a hold of a prospect, and integrating with sales engagement platforms to help reps prepare for the interaction, Orum provides the most scalable way for inside sales reps to speak with customers via the phone. Orum is part of a larger trend where enterprise software no longer just streamlines back office processes, but actually completes complex tasks that accelerate human effort.
Over the past year, Orum experienced a 290% increase in enterprise customers and a 380% increase in annual recurring revenue since raising its seed round in 2020. During the seed stage, Orum made heavy investments into customer success and product, releasing a free version of the technology and the ability to automatically navigate dial-by-name directories—a frustrating and time consuming part in the daily life of a sales rep.
“I was blown away by the product demo—I couldn’t believe that something like this actually existed, and thought back to how much more effective our sales teams would have been at Reddit and Twitter if we had Orum,” said Bryan Rosenblatt, Partner at Craft Ventures “We were also very impressed with the team’s talent across sales and engineering, furthering our conviction that Orum will become a fundamental tool in the emerging sales acceleration market.”
“In previous sales roles, I had the opportunity to evaluate and purchase all of the latest, greatest and established tech that was out there, but most tools were focused on managing and tracking people that did the work, rather than actually doing the work for them and making their jobs easier,” Dorfman continued. “This is the inspiration that led us to automate outbound calling as a first entry into the market.”
Orum is a sales acceleration platform that allows sales reps to enter a live conversation with target prospects in <1 minute. By plugging into Outreach, Salesforce, and Salesloft, Orum helps drive the sales process and helps reps get the information they need to be prepared for high-value interactions. Startups to large enterprise customers have been using Orum to automate their sales development teams and lower their cost per sale with impressive results.